I remember standing in an endless line of fellow students with black suits, folders in their hands, and anxious expressions slathered on their faces. It was the beginning of my freshmen year at Michigan State University and my very first career fair. Without knowing what to expect, I entered a large concourse that was filled to the brim with company logos, recruiter booths, and massive crowds. My initial goal was to find an internship for the following summer, and I walked away with a lot more than just an opportunity. Mistakes were made and lessons were quickly learned, as I limped away from the fair with an ill-fitted blazer and uncomfortable heels.
A career fair in a college setting consists of numerous recruiters from well-known and local companies. They utilize these fairs to promote their internship and full-time job opportunities, and ultimately aim to recruit any eligible students for an interview. These fairs allow students to network with potential employers, while leaving a lasting impression on the recruiter. It is easy to feel intimidated by this fast-paced and extremely competitive environment; however, you can absolutely turn this into a rewarding experience. In an effort to help the next clueless student enter their first career fair and land that internship or full-time job, I've compiled some tips and strategies for success.
1. Being "overdressed" is always better
This is not the time to show up in an outfit that you would wear to a bar. Rocking business professional attire shows that you take this fair seriously, and recruiters will appreciate your effort to look sharp. A simple blazer and slacks goes a long way (just remember to iron them first)!
2. Practice appropriate body language
Great eye contact and a firm handshake will emulate confidence and politeness. Maintain a good posture and show the recruiter that you eager to speak with them and promote yourself.
3. Do your research!
One of the worst things you could say to a recruiter is, “so tell me a little bit about your company and opportunities.” This shows that you did very little research on their company, thus making it easy for them to throw your resume in the disregard pile. Impress that recruiter by discussing open opportunities that you're interested in, and why you would like to work for them.
4. Update your resume and print copies
Career fairs can range from a few companies to hundreds. Print enough resumes to hand out to the ones that you're interested in. If you know you'd like to speak with 14 of the companies that day, head over to the printer and make sure you don't run out! Recruiters use these resumes to recall conversations they had with you earlier, while also keeping your contact information and experiences on file.
5. Prepare your elevator speech
Condense your "about me" speech into the amount of time it takes for you to ride in an elevator with someone. Recruiters talk to hundreds of students during the fair, so it is important that you keep your speech short, sweet, and informative. I personally state my major, year, relevant experiences, and opportunities that I'm interested in with that specific company.
6. Plan your method of attack
You are not a predator in the jungle; however, you will be amidst a sea of competitive students. The line of people waiting to speak with a recruiter may seem endless, so be sure to look at the map of the fair beforehand. Avoid the crazy crowds and long lines by creating your own path for the day. You can start by going to some of your first choice companies in the beginning, and switch it up with your second choices. Knowing the locations of the companies beforehand is extremely beneficial.
7. Don't let rejection discourage you
Rejection is normal and not the end of the world. Some companies are looking for a specific major or strictly upperclassmen students for their opportunities. Assuming that you did your research beforehand, be prepared to still offer your resume to recruiters of companies that you would like to work for. Chances are, the supply-chain recruiter could pass your resume on to an employee of the department that best suits your interests.
8. Attend as many fairs as possible
It is very common for recruiters to turn away underclassmen for opportunities; however, there is absolutely no harm in trying. I've been attending career fairs since my very first month of college, and I learn valuable lessons each time. You'd be amazed to know that some recruiters will even remember you, and want to stay in touch as you become an upperclassman.
9. FOLLOW UP!
Following up after networking with someone is absolutely crucial, even if you met them outside of a professional setting. Be sure to get the recruiter's business card, and try to follow up with them ASAP. This will further reinforce your interest in the company, and the recruiter may feel more inclined to offer you an interview.
10. Keep your head up
Job searching is a very competitive and time-consuming task. Always remember to be confident and show the recruiters that you are passionate, and want to contribute to the success of their company. Stay focused and determined, and you WILL get that interview!
