Barbie says you can be anything in the new Imagine The Possibilities campaign. The inspiring new video for the campaign is an absolute must see for anyone who does not think she is right (and definitely for those who do). It was an immediate new personal favorite that I hope will still be circulating around when I have a daughter someday.
I grew up playing with Barbies. Even dolls that were not Barbies were referred to as Barbies. Much like the little girl in the video, I used them to imagine scenarios in a world all of my own. With Barbie, I was a doctor, I was a flight attendant, I was a lawyer, I even owned my own grocery store. I was anything and everything I wanted to be way before I even had a clue of what I actually wanted to do. Of course, playing with my Barbies was intermingled with my ZOOM science projects and junior chemistry kits from Walmart. I was interested in a little bit of everything and I never thought twice about it.
Recently, I have seen a lot of negative attention surrounding the brand. Even though Barbie has been around for 56 years, it seems like the past few years have been full of people criticizing and overanalyzing the dolls for more than what they are meant to be. Yes, they have tiny stomachs and shiny hair and perfect makeup, but they're also made out of plastic and have feet that rest at a permanent 45 degree angle. Let us not point out some differences and overlook the others.
As a kid I never felt inferior with my baby fat and curls and bare face because of a doll. I recognized that the dolls were just that—dolls. Dolls that were inspirational and gave me an outlet to explore careers before I even knew what the word meant. As a (semi) grown-up version of one of the little girls that were supposedly affected by the "wrath" of the Barbies, I can honestly say that my self-esteem is perfectly in tact.
This video combats those stereotypes against Barbie. It uses humor, happiness, nostalgia and optimism to visually portray how little girls think when they play with Barbies. They are focused on the present and letting they are imaginations run wild. They are imagining themselves as anything they want to be and using Barbie as an outlet. People need to remember that kids don't think like adults. They know that they are better than putting superficial limitations on themselves.
The only real limitations on little girls are other humans telling them what they should and shouldn't like or play with for reasons X, Y and Z.
Watch the amazing video here: