Baked In Color: "The Happiest Cookies On Earth"
Start writing a post

Baked In Color: "The Happiest Cookies On Earth"

This classic treat with a colorful twist guarantees smiles.

Baked In Color: "The Happiest Cookies On Earth"
Photo by @Bakedincolor on Instagram

Recognized by Food Network, Refinery 29, Spoon University, and Insider Food, these cookies are beyond the cookie-cutter. Founder of Baked in Color Julie Waxman has revamped the classic chocolate chip cookie into a colorful phenomenon.

Waxman paves the way for entrepreneurs who also want to add color into the market, as she has 20 years of experience in retail and merchandising. In 2016, she left her job in corporate retail and became an innovator in the colorful dessert market by introducing her rainbow chocolate chip cookies. Waxman's story was recently featured in an Entreprenista interview, where she shared her process of growing her brand.

Why A Woman Left Her Job At Saks To Run A Cookie

With the COVID-19 pandemic affecting life as we know it, people especially need color to brighten up their lives. Baked in Color, with an easy way to order online on, helps lift the spirits of customers all around the country. "Now more than ever, everyone could use some joy and our treats are guaranteed to bring smiles," Waxman said. "Nationwide shipping allows our customers to send our delicious and beautiful treats to all of their loved ones."

Waxman proudly calls her cookies the "Happiest Cookies on Earth," and her loyal customers agree. One testimonial on her website reads, "I have ordered 4 or 5 times from Baked in Color and it is awesome each time. We can't help but to keep coming back for more." With a large array of colors to choose from, customers can always find something fresh and new from Baked in Color.

So what makes customers keep coming back to Baked in Color? It's the wow factor you get each time from opening up the color-filled box to tasting the mouth-watering treats for yourself. It's not just a cookie, it's an experience.

Beyond the original rainbow cookies, the brand breaks dessert barriers with products like cookie cakes, brookies and brookie cakes, all made in classic Baked in Color style. These desserts light up any occasion, and custom colors add a personal feel.

What's YOUR favorite color!? 🥰🌈✨ #greenscreen #NobodyNeedsToKnow #GreekFreakOut #FashionEssentials

Even in the midst of the pandemic, Baked in Color still thrived by providing sweet treats for at-home celebrations like virtual graduations, weddings and b'nai mitzvahs. All year long, there's a Baked in Color treat for every occasion; the rainbow cookies and heart shaped cookie cakes proved perfect for Pride Month, and holiday colored treats brought a warm and festive feel to the holiday season. Waxman and the Baked in Color Crew even collaborated with Corey Paige designs to create a Baked in Color Car, which Santa (wearing a mask and gloves) traveled in to deliver cookies during the Christmas season.

When it comes to college students, the ability to customize cookies to your school colors makes the brand especially popular in the college market. They're perfect for bed decorating pictures, and many incoming freshmen send these college-colored cookies to their future roommates as a getting-to-know-you gift.

Waxman said in her Entreprenista interview that "... the huge demand for rainbow and specialty 'feel good' online food products has driven record breaking sales months, our largest since the launch of May 2016." Baked in Color continues to spread positivity with vibrant branding on social media, adding color and joy into people's feeds.

Connect with Baked In Color by following them on Instagram @bakedincolor and TikTok @bakedincolor!

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

12 Reasons Why I Love Christmas

What's Not To Love? But These Reasons Are Why Christmas Is Best

Young woman with open arms enjoying the snow on a street decorated with Christmas lights.

There are so many reasons why I love the Christmas time! Check out the joy that makes this time of year truly special, from festive traditions to heartwarming moments. Enjoy!

Keep Reading...Show less

A Beginner's Wine Appreciation Course

While I most certainly do not know everything, I feel like I know more than the average 21-year-old about vino, so I wrote this beginner's wine appreciate course to help YOU navigate the wine world and drink like a pro.

White wine being poured into a glass

Keep Reading...Show less
Types of ice cream

Who doesn't love ice cream? People from all over the world enjoy the frozen dessert, but different countries have their own twists on the classic treat.

Keep Reading...Show less
Student Life

100 Reasons to Choose Happiness

Happy Moments to Brighten Your Day!

A man with a white beard and mustache wearing a hat

As any other person on this planet, it sometimes can be hard to find the good in things. However, as I have always tried my hardest to find happiness in any and every moment and just generally always try to find the best in every situation, I have realized that your own happiness is much more important than people often think. Finding the good in any situation can help you to find happiness in some of the simplest and unexpected places.

Keep Reading...Show less

Remember The True Meaning of Christmas

“Where are you Christmas? Why can’t I find you?”

A painting of the virgin Mary, the baby Jesus, and the wise men

It’s everyone’s favorite time of year. Christmastime is a celebration, but have we forgotten what we are supposed to be celebrating? There is a reason the holiday is called Christmas. Not presentmas. Not Santamas. Not Swiftmas. Christmas.

boy standing in front of man wearing santa claus costume Photo by __ drz __ on Unsplash

What many people forget is that there is no Christmas without Christ. Not only is this a time to spend with your family and loved ones, it is a time to reflect on the blessings we have gotten from Jesus. After all, it is His birthday.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments