Free music: a term frequently used today which millennials gravitate toward as a result of our generational approach to how we consume music, and with the help of the Internet, there is no question as to why streaming services exist. Current streaming services that are familiar to us are Spotify and Pandora among a few others. These services provide users with “free music." Of course, there are the exceptions of ads and skipping limits, but for the most part users generally find themselves satisfied by the services provided. Now, there is a streaming service that has recently been launched called Aurous.

This is the new craze. Actually, I am getting a little ahead of myself, but I have been researching Aurous due to the fact that I am curious as to how it is a “unique” streaming service. I have to say, I am pretty impressed.

Basically, Aurous allows users to link music from other apps and sites and create a new playlist. Users can link from Spotify, Pandora, SoundCloud, Youtube, etc. Also, there are no ads and users can skip as many songs as they please. The user has the power they have always wanted. A streaming service with no limits.

Hold up, though, I went back to see what is happening with Aurous in the news, and it seems that the service is too good to be true. The Recording Association of America (RIAA) filed a lawsuit against Aurous due to copyright issues. But, I was honestly waiting for this to happen. Music is losing its profit due to Spotify, Pandora, and other streaming services. The fact that Aurous is able to recycle the music onto its service makes it less valuable.

I have to admit that I enjoy free music from a consumer standpoint. It is nice to know that I don't have to pay to have the freedom that Aurous can clearly provide. The way I view Aurous is a streaming service that takes the purpose of streaming from its competitors, making it easier for the consumer to utilize the benefits. So, it is very questionable that Aurous will be able to work its way through the lawsuits. There is a lot of freedom for the consumer and it can hurt other streaming services, such as Spotify and Pandora. But, the idea of Aurous is extremely interesting and I wish the service well.

So who knows, maybe Aurous will be our new streaming service. If so, I will most likely be listening to my music through this platform. Be sure to have your eyes open within the next year to see if Aurous actually makes it on your friends' technological devices. You may want to join this new streaming service as well.