An Open Letter To The Weather Channel | The Odyssey Online
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An Open Letter To The Weather Channel

Weather Channel, you're trying too hard.

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An Open Letter To The Weather Channel
Engadget.com

Dear Weather Channel,

It has been a while since I last checked up with you. Honestly, you didn't really cross my mind until recently. I was browsing the Internet for information regarding the blizzard that was to descend upon campus, when I discovered what you were calling it: Winter Storm Jonas.

Let me stop you right there, Weather Channel. I know you've been naming winter storms for several years now, but this just brings your credibility to a new low. Your justifications in past years were decent enough: "Astro: In Greek, it means star," "Linus: From Greek Mythology, a son of Apollo known as a great musician," even "Wiley: A nickname meaning “wily” or “tricky” in Middle English." Still, even though you say Jonas is "From the Latin spelling, Ionas, of the name Jonah," I can't help but think of this:


This comes up when you Google Image Search "winter storm Jonas." I'm not joking.

I know you are having trouble attracting an audience in this Internet age, but really, Weather Channel, is this what you have stooped to? Naming every major weather event with a hip, trendy name so that the tweens will tweet "#winterstormjonas has me buried under two feet of snow! lol :D"? Just look at yourself. You literally have "Yolo" on the list this year. I'm serious.

I know it might not be "trending" or "popular," but I honestly liked it when you just reported the weather and not really anything else. I used to just sit and watch you, Weather Channel, for hours at my grandparents house when I was little. I even used to write down the Local on the 8s (at least you still have that) on post-it notes. Yes, I was a strange child. The point still stands: today, you are trying too hard to appeal to a mass audience, at the expense of your reputation. In the past, when you weren't airing weather news, you would air things like Storm Stories, which were dramatized, but still essentially the weather. Now, you air a vaguely weather-themed Mythbusters ripoff.

Weather Channel, I know you can do better than this. Don't be the next History Channel, which traded documentaries for reality shows for the sake of views. Just do the weather, and do it well. You clearly have all the information, given that you own an actual 24-hour Weather Channel that back home is our primary non-Internet weather news source. Don't worry, I believe in you.

Sincerely,

Charlotte Schreyer

P.S. Professional meteorologists are kinda upset with you about the snowstorm naming, too, so if you could either stop or work things out, that would be great.

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