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7 Ways To Make A Successful Super Bowl Commercial

Feb 08, 2016

University of North Carolina

26

7 Ways To Make A Successful Super Bowl Commercial

Whether you like football or not, you probably watch the Super Bowl every year (even if you don't actually watch the football). Although you probably skip through the commercials during most programs you watch, the Super Bowl is a definite exception. Super Bowl commercials are something that people wait all year to see. Which commercial will be first? Can Budweiser outdo their commercial from last year? And dear goodness, GoDaddy, please don't make us watch that make-out scene again!

So what is it that makes a Super Bowl commercial so great?

1. A puppy. Everyone loves puppies, so put one in a commercial and it's sure to be loved... or add a Clydesdale and the commercial will be viral and talked about for years.

2. A hot girl. Guys will love it. Girls will love it. You can't go wrong with using a hot girl... especially if she's eating food.

3. A hilarious famous person, preferably Betty White. Who doesn't love Betty White? There are obviously many other celebrity options, but using Betty White is a surefire way to make a successful commercial.

4. Highlighting an emotional relationship. Dove does it best.

5. A cute little kid. Cute kids make everyone happy.

I'm throwing it back quite a bit with this example, but I had to include one of the first well-known Super Bowl commercials (plus, the kid is pretty adorable).

6. Promoting an important message. It changes the mood for a few minutes, but it's worth it to get an important point across. And what better way to promote a good cause than when everyone is watching?

7. An experience to which any guy can relate.

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