6 Ways The Internet Can Help Your Business
Start writing a post

6 Ways The Internet Can Help Your Business

The internet can be a powerful tool when marketing your business.

6 Ways The Internet Can Help Your Business
Caio Resende

Whether you work from home, own a small business, or are in charge of a large corporation, it's impossible to deny that when it comes to the internet, it can be a powerful tool in promoting your enterprise. The ways you can use the internet to market and support your business are seemingly endless and sometimes it can feel a bit overwhelming. When you do decide to make the leap to the online arena, it's important to start small and stay simple and use the tools that will make your business more efficient. The last thing you want is to make everything more complicated by utilizing tools that are too complex and bog down rather than build up your business. Below are six tools that you can start using today that are simple enough for everyday use but pack a powerful marketing punch.

1. Set up a business page on multiple sites

If you are an established business and have customers that are happy with your work, it's important that they leave good reviews and testimonials in order to to validate your business. Sites like Google My Business, Yelp, and Angie's List are great places to start as they are easy to set-up, manage, and direct clients to. In addition, they also advertise your business hours, location, and phone number, making it easy for potential clients to find you.

2. Use a web scraper tool

Web scraping is a technique of extracting information from websites. It allows you to quickly and efficiently store a multitude of information in a database or spreadsheet for easy access and without having to sort through unwanted information. For example, GrabzIt's web scraper tool can easily collect information for you and output it in a variety of formats including Excel, HTML, CSV and more. From a marketing perspective, this sort of tool is great for businesses as it can quickly give you a snapshot of pricing for the same type of products/services offered by your competitors as well as generate business leads.

3. Take advantage of email marketing

It's important to keep your current and past clients informed as to what your business has been up to. It creates a rapport that makes the customer feel important and will help you gain their business again in the future. Email marketing software such as Constant Contact makes it easy to send out periodic email newsletters to your clients. Other features include an autoresponder that can send out a personalized email you create once for events such as birthdays, holidays, and customer milestones as well as email tracking tools to see the statistics of your newsletters and gauge their success.

4. Make sure you have a strong social media presence

Social media such as Facebook, Instagram, Youtube, and more are everywhere these days and it's a great way to get recognition for your business. If you don't want too many social media accounts at once, stick with a Facebook business page to highlight your goods and services, interact with your customers and the general public, and advertise sales and specials. If you do decide to have one more account but are worried about the headache of managing them all, don't fret – sites like Hootsuite and Cyfe are social media/business management dashboards that will do it for you.

5. Advertise your business online

Many of us remember businesses simply because of their ads – whether online, on TV, or on billboards. If you want to generate some activity for your business, an online ad is the way to go. These usually pop up when people use search engines that match the keywords in your ad. For example, searching for Phoenix coffee in Google will bring up a variety of adds at the top of the Google search results page for coffee shops and cafes in the Phoenix area. Google Adwords is pay-per-click advertising that allows you to customize your ad, set a daily budget, and only pay when your ad is clicked on. The Adwords dashboard also lets you track how often your ad was shown, how often it was clicked, how well your individual keywords are working, and more. This is a great tool for advertising, especially if you are on a limited budget.

6. Stay in touch with a blog

Short, snappy blog posts on your website are a great way to keep customers engaged with your business and show them you are active in the community. Posts don't need to be too long and are actually better when they are short. Consumers today are used to getting their news and information in short snippets thanks to platforms like Facebook and Twitter, so concise posts that get to the point will keep them entertained and informed without getting bored. Sites like Wordpress are very user-friendly and can often be seamlessly incorporated right into your business's website.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments