Anyone reading this already knows that Pokémon Go has taken the United States by storm since the game's debut last weekend. Like any tool, the app is a tool that can be used with its unique properties, for better or worse.
Here are five suggestions to make your community a better place with Pokémon Go.
1. Spread good information
If you read that a teen killed his brother over deleting his game file, that isn't true. Another story said a man ran into a highway to catch a Pikachu, but that isn't true either.
The biggest untruth I've seen is a rumor that began with Adam Reeve at Red Owl Analytics -- that the game lets Niantic, Inc. read all of your emails, send emails on your behalf, and more. Niantic addressed this with the statement debunking these claims, and Gizmodo reported that Reeve admitted his report was inaccurate.
However, a teen did find a dead body while playing, and there are some legitimate reports of game-related injuries. Two Mississippians really were robbed near a campus while playing late at night.
Circulating correct information can help people make safe, informed choices.
2. Help kids
This Facebook post suggests that you drop a "lure" at a children's hospital, which may sound creepy for those unfamiliar with the term. But a lure is simply an in-game item that draws a large number of Pokémon, who will appear at a certain location for a half hour, even without the player walking around.
For young people who want to play but don't have the physical mobility often required, a lure provides them an opportunity to participate.
3. Boost local businesses
Setting a lure at a local business will attract attention, but that's not the only possibility. Using the game's camera to take pictures of Pokémon found by a local business, you can promote the spot on social media to people who have never been.
Businesses can also capitalize on the bonds created by Pokémon Go's team system. For example, offering $1 off drinks for Team Mystic and Team Valor members on different nights would cater to the players' camaraderie and encourage them to gather there.
Many players say that their favorite part of the game is the opportunity to connect with new people, so why not make that place your business?
4. Reach out with your church
Websites and users have commented on the odd, sudden appearance of nonreligious young people at churches, where users gather items or train.
Setting up a refreshment stand or charging station can introduce people to you and your church. It leaves a good impression on many who might not have otherwise set foot in the parking lot. Especially in the hot summer months, a little act of kindness goes a long way.
You don't have to be a pastor to do this -- anyone can bring an extra charger and meet players! Some churches have even posted welcoming signs.
5. Learn your city's history
In Jackson, many of the historical markers along the Natchez Trace or even just along the side of main streets can provide resources for players. In just a week, I discovered statues and landmarks on my college campus that I never noticed before.
As you hunt for that rare Pikachu, you're also exposing yourself to your city’s history. Might as well read the signs once you're there and you just might learn something that helps you look at your community with new eyes!










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