1950's Consumerism for Women

1950's Consumerism for Women

It's a holly, jolly, domestication.

In the spirit of the holiday consumerism propaganda, and the overall joy of buying Christmas presents, a glance back at advertisement propaganda and consumerism culture back in the 1950's reveals that America's target consumers weren't mostly frenzied parents and adults - it was females.

However, to get an idea of how much women's roles changed during the 1950’s, you have to look back on the previous decade - the 1940’s. Women during this time, became the substitutes for men in the work force. They took up jobs that were previously unavailable to them because they were deemed to be too physically or mentally demanding for the nurturing, gentle women of America.

So women enjoyed a sort of liberation in occupation during this time, and freedom from social scrutiny because working back then was okay. Because it helped the war. Because it helped America.

Working in the 1950’s, however, was prohibited and deplorable because that meant you were not cooperating with the American system. You were disrupting the post-war peace. There are two simple reasons why.

World War II was ending, and men were returning unemployed.

That caused a decrease in the demand for goods because the war no longer needed America working like a factory to supply their soldier and allies with clothing, weapons, food, etcetera…

It also forced working women out of work because they had the jobs that men originally had. So to companies, to the American economy whose financial prosperity was at risk, forcing women out of work to employ men was the only solution to be had.

Because unemployed women meant dependent women to America. Dependent in the sense that they now needed someone to financially help them, and to find that someone, women had to get married. Marriage produced families, and families accumulated large expenses which the economy would thrive upon.

America’s new major consumer replacing the war, would be married and domesticated women.

Sociologists and other scientists conducted research that said that working women were harmful to the growth of their children. Organizations and companies trapped women to domesticity using this ideology by proclaiming them as Homefront fighters to the Cold War, and that only they had the knowledge to use the kitchen and create meals out of the manufactured food supplies America was making. Advertising industries and companies were concerned with who was buying, and in particular, depended on the mothers to buy their products. It was perceived that if a woman had time to do other things beyond the kitchen and housework, then that probably meant that she was not performing to the best of her domestic abilities.

Yet, what exactly was the typical housewife expected to do? A term, "ornamental cooking" arose during this time.It essentially described the process of making meals out of pre-made food which cookbooks advertised in their pages. If a woman served her husband and children meals as they were packaged, then she was failing in her duty as a housewife. The cookbooks at that time wrote it so that if a woman was not creative with her meals, then she was being lazy; she was only creative if she bought the cookbooks to inspire her recipes.

However, this symbiotic relationship of companies sponsoring cookbooks to advertise their items was not only limited to food - it also promoted the use of newly marketed technology. Cookbooks had recipes that not only required the average oven top, but actual mixers, refrigerators, and larger conventional ovens. Cookbooks told women to invest in these utilities because they made meal preparation easier. In the end, women did buy these items and continued to feed the economy which lived off of their expenses.

As one can see, outside pressures, companies, and advertisements all contributed in the shift to women consumerism and its push for their return to domesticity.

Cover Image Credit: "The Day The Earth Stood Still"

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I'm An 18-Year-Old Female And I Will Never Be A Feminist

Honestly, I'd rather be caught dead than caught calling myself a modern-day feminist.

"A man told me to have a good day... I'm triggered." How ludicrous does that sound? Tune in because that is the extent of modern day feminism.

Sure, I think boys are stupid and that I'm probably better than 90% of the male population, but that doesn't make me a modern-day feminist. Now I believe that woman should stand up for themselves, and Golding's quote: "I think women are foolish to pretend they are equal to men, they are far superior and always have been," is by far one of my favorite quotes... but modern day feminism is not something I want to be associated with.

I'm all for "anything you can do I can do better," and "We can do it!" but realistically speaking in some situations, that isn't feasible. As an 18-year-old woman who works out regularly, and is stronger than the average female, I couldn't carry a 190-pound man back to a safe zone after he was shot on the front line of a war even if I tried. It is not anatomically possible for a grown woman to be as strong as a fully developed male.

Reality check: Men and women are not equal.

They are not physically equal, they are not mentally equal. Modern-day feminism is equality between the two genders, but corrupt and on steroids. I support what feminism used to be. I support women who work hard and have goals and ambition... not girls who hate men and stomp around with no shirts on to piss off the public. Feminism has developed into a polluted teaching that young men and women are plunging into.

We are built dissimilarly.

The human brain is literally an organ that is sex oriented. There is a cognitive difference, that singlehandedly destroys gender equality.

I will not spend my time running a revolution against anyone who likes Donald Trump. I am not going to binge watch Trump's twitter in an effort to start some leftist gob of drama. I refuse to be part of this head hunt to attack all Republicans on the newest Instagram post made about how feminism is stupid. I do not hate men, and society would crash and burn without the successful men and women who work together to create what we call the United States of America.

Why, you ask? Why are the 15-25 year olds of our society clinging to feminism? They are hopping on the rapidly growing bandwagon where all the hipsters, feminists and Trump haters reside. It's "cool" to hate Donald Trump. Twitter is a world of liberalism, hatred and fake love towards all. Social media is where this generation is living — and modern-day feminism brews there.

We need to keep separation in the household within roles.

We must raise our children to do what they are best at rather than trying to do something they are incapable of just to prove an irrelevant point.

Women must stand up for what they believe in and be strong in their shoes, while not getting so caught up in what your modern day feminist says she thinks is right.

We cannot let this briskly changing society sway us away from what is going to keep the world working precisely.

Cover Image Credit: Macey Joe Mullins

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23 Common Misconceptions About Living In Georgia, Debunked By A Georgia Girl Herself

Georgians have a lot more to offer than just sweat tea and peaches.


I moved to Georgia when I was only 5 years old.

I relocated from New England and it was a big culture shock for me and my parents. New England was all my parents knew, so they brought me up as a "northern." I mean, could you blame them? Gaining the difference of what my parents used to know as what Georgia was and what I was seeing growing up, I did not think Georgia was a great state to live in. Till my junior year of high school, a newer light of Georgia came to my mind and grew to tolerate the peach state.

I did not realize how much history Georgia has. The more I learned, the more I explored.

1. Sweet Tea

Not everyone likes sweet tea. It's so sugary. I prefer my sweet tea, UNSWEET, and that's a sin apparently.

2. Hillbillies

Not all of us are hillbillies, but that does not mean they don't exist in Georgia. I'm a proud city girl, not a hick.

3. Thick Southern Drawls

The only thick southern drawls come from the people that live in the mountains of Georgia and live in South Georgia.

4. Living In The Sticks

Georgia has so much to offer when it comes to living. There are apartments, town homes and houses in the city, cabins in the mountains, suburbs in North Metro Atlanta area, beach resorts near the coast, and so much more than just "living in the sticks."

5. Guns

Everyone does not have guns laying around in their houses nor have any at all.

6. Driving Pickup Trucks

You be surprised how many people don't drive pick up trucks.

7. Country Music

Not everyone likes country music here. I don't. Atlanta is known for their hip-hop and rap music!

Learning Reading, Writing, and Arithmetic

Apparently, that's the only subject we learn in school. Please...

9. Confederate Fags

Wait, am I suppose to have one at my house and on my car? Did I miss a meeting about this one? Everyone does not own a confederate flag.

10. Republicans

Not all of us are republications. We have democrats, liberals, and nonpolitical.

11. The Word "Y'all"

This word does not mean you're stupid and can't say "you all." It's just time saving to say "y'all." Personally I don't say that word, I say "you guys" still.

12. Looking Down Upon People

Apparently southern people are stuck up if you don't have what we have. Which I have never heard of. But, with the "southern hospitality (#25)" we offer, we are very helpful when someone is in need.

13. Religious

Not all of us are southern Baptist, okay!

14. The Phrase "Bless Your Heart"

None says this unless you are from south Georgia and over the age of 60.

15. Racist

Not all of us are racist. Yes, we do still have a race problem here, BUT majority of us love all races and want all to be treated equally.

16. Georgia Peaches

No one calls females "Georgia peaches" unless you are not from Georgia.

17. Peanuts

We are the peanut population, but that does not mean everyone enjoys peanuts.

18. Wearing Camo And Hunting

Yes, there are some camo-wearing people, but not head-to-toe like you're thinking. There's a good portion that wear camo as a fashion statement. Example: camo-joggers

19. Atlanta

For the love of the city of Atlanta. It is not called "Hotlanta", unless you're an out-of-towner. It is not called the "Dirty South" and we pronounce Atlanta, Atlanna.

20. Savannah and Athens

Athens is home of the Georgia Dawgs and Savannah has quite the history, but these aren't the only places Georgia has to offer. From the Blue Ridge mountains, across the suburbs of North Metro Atlanta, into the different parts of the city of Atlanta, down in the plains of south Georgia, to the Atlantic coast, Georgia has different landscapes you can choose from.

21. The Summers

Not everyone loves it sunny & 75... 85... 95... The summers here can be brutal!

22. The Weather In General

One day it is sunny and in the high 60s, then the following day it's raining in the low 40s. Ms. Mother Nature is bipolar when it comes to Georgia weather.

23. Southern Hospitality

Southern hospitality does exist here, unless you're driving on our 7-lane highway... we're enemies.

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