The Adidas Yeezy Boost 350 is approaching fast. This simple and tan sneaker will hit stores and is expected to sell out within mere minutes at a retail price of nearly $350 and resell prices potentially hitting over $3,000, a hefty price tag for a simple shoe that does nothing but copy the success of Nike's newest in-style shoe, the Roshe Run. This shoe is everything, until we take away the Yeezy name soaring it to popularity. Then, it is just simply another shoe on the market begging to be competition to the untouchable popularity of Nike. Having Yeezy is a triumph for Adidas that can't be matched, because like it or not, Yeezy has impact.

Kanye West, known by nickname Yeezy, is a phenomenon to say the least, each year the name making a bigger impact than the last. The infamous artist has gained his fame through his music but his legend remains in his shocking and at times tasteless acts. From his commentary of George Bush, to the Taylor Swift VMA debacle, and everything in between, controversy trails West and encourages the public to keep talking. Because while inappropriate, no one can deny the talent and innovation of West, a name that ceases to slow in fame and popularity whether he has any new music (his original claim to fame) or not. In fact, our last mentions of a West album was in 2013 with Yeezus as we patiently wait for his upcoming new album Swish, set to drop any moment. And with a new album, comes new innovation.

Kanye West is one of the few artists who is able to make his music more than just music. He has a distinct eye and unique ability to make his music into art. Many may remember the world wide projections West used to promote the song "New Slaves." The projections were done in 66 cities across the world on various buildings. The projections merely showed West's face rapping to "New Slaves" and millions of people were talking. Through social media, word spread quickly and soon enough everyone was awaiting the next projection and when they could go and watch the display. West turned a song into an experience. We have no idea what is in store for Swish but we know it will be huge as West continues to use his momentum to keep moving forward.

This year alone Yeezy will be dropping the Yeezy Boost 350s, a new album and his 2016 Ready Wear Collection for Spring. We know when to take West seriously as an artist, but as of late, we've accepted him as a designer and not only a designer, but a high-end designer. Yeezy has made it clear that his collections are not for the fans but the conscious fashion consumer. He refuses to bring his product to the masses unlike his wife, Kim Kardashian where even the Kardashian Kollection can be found at Sears where prices stay affordable, not to mention Kendall and Kylie's PacSun line, and other famous names such as Ryan Seacrest, Sean Diddy Combs, and Martha Stewart whose lines can all be found at department store prices. Kanye West is making sure that his collection is not a department store brand as it is certainly not at the department store price with simple print t-shirts costing as much as $235 and sweaters as much as $1,690. Yeezy is not a collection for the fans but for the critics to assert him as a powerful designer.

I myself have taken a look at Yeezy's newest collection and besides a choice few items, the collection is bland, and tan, exporting nothing special except for the Yeezy name. The collection is full of nude spandex, over sized coats, and non-descriptive brown sweatshirts. The collection, if anything, is a mixture of American Apparel and a local thrift shop, yet still, the collection is expected to sell out despite the lack of creativity, the average materials, and the color palette because Yeezy has impact and the few pieces that one might pay up to $200 for, at the most, will easily sell for thousands. It's not the clothes themselves that sell, it's the vision. The clothes are Yeezy; each piece recognizable as a style of Kanye West, a power symbol. You can check out Yeezy's 2016 Ready Wear Collection here.

The Yeezy Impact is indistinguishable to the impacts of other celebrities because generally, most disagree with what West does. His actions vary from arrogant, to rude, to disrespectful, but despite his actions, his words, or at least his sentiment isn't necessarily wrong. Many will remember Kanye's rambling speech at this year's VMAs where he announced he will be running for President in 2020 inspiring Yeezy for President merchandise along with a lot of social media noise. And while the moment was laughable, just another infamous action for West, it isn't to say that his sentiments were wrong. The speech itself was a defending of every artist involved in the music industry to say that their work is more than just an award and that losing the award doesn't make you a loser artist. The speech was about how we use awards to validate accomplishments that don't necessarily need to be validated. Each person succeeds in a different way, yet, the industry boils this success into one award.

Also in the speech was the constant ongoing sentiment of "listen to the kids" a sentiment many found funny as West referred to himself as a millennial. But despite that, many millennials nodded their heads at the notion. It isn't news that our generation, the millennial generation, is despised. Our opinions are often disregarded and even laughed at despite our commitment to make a change. Millennials are so busy being called entitled and whiny that many discredit the accomplishments and causes that we support. We're seen as just a bunch of kids attached to their cell phones when really we see what's wrong with the world and we want to change it; we use our phones to promote that change through articles, through campaigns, through petitions, and more. We're engaged and we're active but no one will listen. "Listen to the kids bro."

And the truth is, West may not be a millennial but you don't have to be a millennial to agree with the millennial sentiment - a sentiment of change, awareness, and justice. We're one of the most politically and socially engaged generations and the difference between us and older generations is that for the first time we're using technology to be that change.

The Yeezy Impact isn't what Kanye West is saying or doing but what he represents: an honest voice promoting change, breaking stereotypes, and reflecting the millennial ideology. West is unadulterated to the core, real at any cost, and quick to call out what's fake. West is one of few artists in his genre to still use the genre as a political platform as seen on various songs on his last album Yeezus, such as "New Slaves," a trend that will surely continue on Swish. Furthermore, West always breaks music expectations such as this years collaboration with Rihanna and Paul McCartney on "Four Five Seconds." West isn't afraid to push boundaries, change dominant thinking, and most importantly, speak the truth much like the millennial generation. That's why we buy into it. The Yeezy Boost 350s may as well just be like any other shoe as the 2016 Ready Wear Collection no better than a thrift store collection, but Yeezy has impact, and we want into whatever he's selling, because at least we know it's real.