Athletic clothes have taken over my wardrobe over the past few years. They're comfortable. They're sporty. They allow me to do less laundry since I always have clean workout clothes. If you look through my closet, you'll find Under Armour, Nike and Adidas, among other brands. But you won't find Lululemon. I was first turned off by it during my senior year at an affluent high school. Lululemon had become the new trend. The horseshoe logo was printed on the pants of a majority of girls. But it wasn't simply its popularity that bothered me. It was the impression that went with the pants.
During that final year of high school, I took physics, which was a big mistake. But that's beside the point. One of my classmates walked in one day wearing huge, bright white, billowy pants. They were like gauchos. Remember gauchos? My point is, they weren't cute. A few of this girls' close friends laughed and asked her why she was wearing such weird pants. You know what her response was? "Well, they're Lulu..." Her friends were shocked. "Oh, really? I didn't realize..." Apparently it's OK to wear hideous pants, as long as they're Lululemon.
Wearing Lululemon implies that you have money. You have the means to spend $100 on a pair of pants that you could get for $40 to $50 somewhere else. I'm the first to admit that I was once obsessed with trends and wearing what was popular. I filled my closet with Abercrombie & Fitch as a middle schooler, which I'm ashamed to admit. But it was middle school! What else do you expect? I feel really sorry for anyone who still feels the need to impress people with expensive clothing at this age. I don't know about you, but I get visibly excited when I get to tell someone I got a cute top on sale for $10. For most college students, that's the new trend. Bargains.
But what bothers me the most is Chip Wilson, the creator of Lululemon. More specifically, it's the utterly rude and unacceptable comments he has made over the years. I think most of us are aware of his response to buyers who were concerned about the pilling on the fabric of his product. According to Business Insider, in regards to Lululemon yoga pants, he said, "Frankly, some women's bodies just don't work for it."
Excuse me? Some women's bodies just don't work for your pants? Wow. When he released an apology video a week later, he apologized to his employees for all they'd had to endure as a result of the comment. No apology for women, his customers. Along the same lines, the brand doesn't make yoga pants over a size 12. Wilson referred to larger pants as a "money-loser" because it takes more fabric and costs more to make them. This is coming from one of the richest people in the world.
As if that weren't enough, Wilson originally named the brand in order to mock the Japanese. One of Wilson's previous brands was called Homeless, which turned out to be very popular in Japan. He claimed that it was because the L in the word convinced the Japanese that the brand provided authentic American clothing. So when he was brainstorming potential names for his new brand, he decided to choose one with more L's to make more money in Japan. But not just that. According to the New York Times, "in 2004... he was quoted as saying that it was 'funny' how Japanese people had trouble saying 'Lululemon.'" This guy is an asshole.
So why would I support that? I understand that some people buy Lululemon for the quality of the clothing—its durability. But you can get high quality elsewhere. Sure, Under Armour and Nike and Adidas have had their share of scandals and face-palm moments. But generally, their owners don't outwardly discriminate based on size, or make rude, racist comments. I mean, the fact that there are articles titled, "The 5 Most Outrageous Quotes by Chip Wilson" illustrates this idea quite well.
The same New York Times article referenced above quoted Wilson as saying, "If you're doing a brand well, you need to offend somebody, or you're not standing for anything." I don't know about you, but I can't figure out when or how that would ever be an effective business strategy. Why would I ever want to wear the pants of someone who's going to turn around and call me a whale? Thanks, but no thanks.
There are rude assholes everywhere. Chip Wilson isn't the only one. I'm sure there are sleazy executives that work for many of the stores that I visit regularly. But I don't think part of their business motto is to offend people. Lululemon is stylish. It's high-quality. It's popular. But it's not for me.





















