In today's world, politics finds itself coming up in the strangest of places. From TV shows to music to clothing, political statements and ideals are everywhere, and really, they have been for decades. Video games, however, usually stay away from that, as things can change dramatically during a game's development. However, that doesn't mean companies can't use political slogan parodies to promote their game, and that is exactly what generated controversy between Machine Games/Bethesda Softworks and alt-right groups, as their upcoming game, Wolfenstein II: The New Colossus, used certain slogans and taglines that angered the same people who marched on Charlottesville or defended those who did march. Games are games, and parodying the news is just a common marketing tactic.
For
some background, the Wolfenstein
series of games is essentially a shooter/stealth game, in which the
player fights and kills virtual Nazis. The recent reboot, The
New Order, re-imagines the story
in an alternate universe in which the Axis powers won WWII and took
over the world. Now the player must fight the Nazis and take back
their nation. The series has received positive reviews in its 36-year
history, the reboot no exception. It's not unlike other famous World
War II shooters like the original Call of Duty,
but the alternate universe allows for a much more original take on
the genre. Meanwhile, in reality, the alt-right includes several
neo-Nazi groups, some of whom have literally called for another
Holocaust to take back “white America.” Among the alt-right, many
look to Trump as the one who represents their views and will do as
they say (it should be noted that Trump actually did speak at a rally
for an anti-LGBT hate group recently, but that's a different story).
These were the very same people who took to Charlottesville and even
killed a woman because of her views, wave swastika flags, yell “blood
and soil,” the usual Nazi stuff. And, as show via this controversy,
they also play Bethesda video games such as Wolfenstein.
The problem
started when Bethesda and Machine Games, the companies who worked on
the game ran ads on Twitter with hashtags such as “#NoMoreNazis”
and a tagline of “Make America Nazi-Free Again.” This is just par
for the course – remember how many people parodied the Obama “Hope”
poster, and still do almost ten years later? But apparently, some
Twitter users were offended by these statements, as well as the
pictures of burning Nazi flags – specifically, American Twitter
users. Many have called Bethesda a “liberal puppet” for using
these terms, some even wanting to sue because they feel the company
is discriminating against “legitimate” political views and
calling for the deaths of innocent civilians. Bethesda did not issue
a response, however, and continues to publish ads with the same
imagery and slogans – because the game is not about Trump or the
alt-right, it's about Nazis ruling America in the early 1960s. That
doesn't stop the trolls though, and let's be real, nothing would stop
them short of being banned from Twitter. “No More Nazis” is not a
political statement, and even if it was, then you can't argue the
opposite, because this is America and we fought a war to stop Nazis
from coming to America. But this is 2017, and there are no more rules
on that sort of thing. So now Bethesda is accused of making a
“liberal propaganda fantasy” game, while the alt-right parades
hate speech as free speech and pushes a boycott of a video game
company.
Now,
there have been political undertones in video games. The Grand
Theft Auto series is no stranger
to this, with their 2004
release San Andreas
being set in 1992 Los Angeles, the story inspired by the Rodney King
riots and the crime that ran rampant in the area. Batman:
Arkham City poses questions of
how to manage criminal activity and where lines must be drawn.Another Bethesda series, and
arguably their most famous, Fallout,
often includes political aspects in their stories, such as the
Enclave and Brotherhood of Steel in Fallout 3.
However, one must remember that these games are being written,
programmed, and developed for years before release – games coming
out in 2020 are being worked on right now. The marketing will change,
but using political slogans is going to be a constant, whether
they're made up for the game or a parody of one in use now. But to
say the developer is trying to start riots over a game they were
working on four years ago, is just trying to cause an issue. It also
would help if those calling for a boycott weren't literal Nazis, but
I doubt we can stop them from being an actual thing now.
Really,
it is a non issue. Trolls and Nazis condemning a video game company
for making a game in which you kill Nazis. If you told somebody from
2007 that, they wouldn't believe you – then again, they wouldn't
believe most of what's going on. We can't get rid of the Nazi problem
in America, simply because the administration doesn't want to
actually protect people that aren't rich and white. But even then,
Wolfenstein is just a
video game. It's pixels and voice actors, on a screen being
controlled by an advanced remote. Bethesda took an opportunity to
make fun of a slogan that everybody has already (“Make America Meme
Again”), and it doesn't look like it will affect their sales too
much, considering the series and their name. In time, when the next
Nazi killing simulator comes out, we'll probably see another barrage
of alt-right social media calling the game “propaganda.” So until
then, play all the Wolfenstein,
Call of Duty, Medal
of Honor, Sniper
Elite, and every other WWII type
game out there. Have a blast, because Nazis don't want you to – so
it's a total immersion.