On October 11, Mattel released a video as part of a new Barbie campaign, which is channeling the limitless potential in young girls. The commercial, titled "Imagine the Possibilities," has already reached nearly five million views on YouTube. This video is only the beginning of their campaign, which will feature other videos and a slew of posts to the Barbie Instagram account. Here is an example of the first post to the Barbie Instagram relating to the campaign. Once a week, the account will feature Barbies from the past who exemplified the endless possibilities for girls.

Mattel was inspired to reinvent the Barbie image after finding a quote from the creator of Barbie, Ruth Handler. Handler said, "My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices." These choices are shown in this new commercial, which uses hidden cameras to capture the public's reaction to young girls being leaders in a variety of different careers, such as a veterinarian, soccer coach, and college professor. The end shows a girl sitting on the floor of her room playing with her Barbies, and then viewers realize that these young girls can be anything they want when playing with Barbie. The possibilities are endless.

Starting at childhood, girls are looking for role models, examples, and inspiration. By using the platform of Barbie, a successful and historical toy, to embrace strength and independence in females, girls are influenced by this at a young age. They now have the idea that they can accomplish anything embedded in their heads. This is what we need in a society where girls are often discouraged and constantly comparing themselves to others due to the negative influence of degrading images of women in media. With millions of views already, this campaign is something refreshing to mothers of girls who spend their time filtering their daughters from seeing these demeaning images.

Mattel was inspired to reinvent the Barbie image after finding a quote from the creator of Barbie, Ruth Handler. Handler said, "My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices."