"Which side should I like? Is it left bar, right bar, I don't taste any difference!"
(I hope you read that first sentence to the tune of "Friday" by Rebecca Black.)
Raise your hand if you have ever bought a Twix just to see if the two sides actually taste different.
I have fallen for that trick multiple times in my life, wondering over just what the heck this debate is trying to imply to their audience. I have eaten one bite out of the right side, chewed carefully, and noted the crunchiness, caramel, and chocolate. Then, I took a sip of water, and did the same routine to the left side, mentally noting for any discernible contrasts. My final judgement: there was nothing more or less unalike about the two bars.
The Twix candy is marketed as the left side being described as "flowed caramel on cookie, bathed in chocolate", while the right side is described as "cascaded caramel on cookie, cloaked in chocolate." These two dialogues might sound as if they are not the same, but when you get down to the nitty-gritty, the two bars are actually the quoted exactly the same manner. Both sides are covered in chocolate, on top of cookie, with some caramel in between the layers. The appearance, taste, crunchiness, melting temperature, and amount of caramel are all the same.
Now, you may be wondering, well, why the hype between the two sides?'
First off, the entire world operates on hype. Companies also operate on hype, with money being the second factor for their success. The first and foremost reason why companies are successful is due to hype. This effect is probably the most prominent in the beauty industry, as nearly all cosmetics are made with similar or identical ingredients, but the price depends on whose name is slapped onto the label. Hype is the key element to selling products to people, and in the case of Twix, the left vs. right debate is the key to getting more people to fall for the so-called 'debate' and buying Twix to see if there is actually a contrast.
Second, the Twix debate closely ties to the Democratic and Republican parties. No, Twix was not invented by neither of the two political parties. Rather, it plays on how Democratic and Republican party members express their thoughts: both perspectives are the same, but worded differently. We have seen how Democrats want to appear as accepting everyone as they are, making the public safe, and putting out equal rights for the entire country. Republicans have appeared as monsters who want to destroy America and possibly put the country in grave danger. Again, when you go down into the nitty-gritty, both parties have the same (or perhaps similar) perspectives on America's near and far future: destroy terrorism, go to war, make guns still legal (but according to their own fashions and reasons), women's rights, and minorities' rights. Are you understanding what I am trying to say by comparing the Twix dialogues to the political parties?
There is no absolute divergence when it comes to the Twix bars. To reiterate the point, the entire left vs. right Twix is simply a marketing ploy to get more people to buy the product, just so they can compare the tastes and form their own opinion. However, I think a lot of us have already formed our opinion based on both of the bars: they taste the same.
So, when would the debate be appropriate enough to consider? Well, if right Twix had wafer instead of cookie, then it is worth having the debate. It would make sense to argue whether chocolate over wafer tastes better than on top of cookie, since cookie and wafer are two totally different food items.
Hopefully, I have not sucked the fun out of eating Twix bars, but the left bar tastes just chocolate-y, caramel-y, and cookie, as their right counterpart. If you were irritated like me, by the constant comparison of two of the same things, then this article might have cleared up the issue. Honestly, the entire Twix debate is downright ridiculous, but it is genius marketing.
Have fun munching!





















