The importance of technology is indisputable in our lives in several aspects: with it, we gain time and efficiency in various daily activities.


In a professional environment, the situation is no different. Think of a single activity and there is software to help us perform tasks that, in the past, demanded hours. In this context, marketing automation acquires more and more relevance in companies. However, despite the advantages, there are organizations that still resist change, imagining that the use of digital platforms means "robotizing" the activity. In today's post, we will show how the use of technology can make a difference in the marketing area of any company, regardless of size or performance sector. Let's go there?


The greater productivity of the team is a daily challenge for managers, but it is not an easy question to solve. In the marketing area, it is a fact that a lot of time is wasted due to the lack of organization of the workflow. The importance of technology and specific platforms for project management resides in this respect. With all the information duly registered and archived, the waste of time and resources is avoided. The results for the company are immediate since the systematization of tasks allows professionals to dedicate themselves to what really interests them: the execution of projects.


Improving the productivity index is important, but companies also need to guarantee more quality for their activities. That is, make sure there are no failures in your marketing processes. That is why they serve tools such as DAM (Digital Asset Management), important to help companies better organizes their digital assets. Today, the volume of materials that is under the responsibility of marketing and communication is very high (remember that we are referring to all the content produced for the brand, regardless of the platform on which idea it will be conveyed).

In this case, in addition to the organization, it is also essential to take care of the issue of marketing data security. Without a platform with permit and access control systems, it is not possible to state that work management is happening in an appropriate way since it is susceptible to failures.


The concern for the organization of materials is valid not only for digital marketing actions (the messages produced for offline media also require this type of attention) but the truth is that acting in the online environment demands efforts redoubled Today, it is common for the company to have to work with more than one agency, without considering the dynamism of the activity. In a content marketing strategy, for example, it is essential that the materials are properly identified, with precise descriptions of function, term and usage permits.

Failure to consider the importance of technology in the optimization of work processes can lead to serious losses in terms of competitive advantage. Resources are scarce today, and whoever wants to be successful needs to take full advantage of all possibilities.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

I was never really big on cocktails. Tequila soda is always a go-to drink for me because of its simplicity and, to be honest, lack of extra calories from mixers chock-full of sugar, chemicals, and other unknown ingredients. I like tequila, and like to be able to really savor it.

This all changed when, a couple of years ago, a friend of mine made me a margarita from scratch — no funky mixers involved — and it tasted incredible. It was light, refreshing, and complemented the tequila without overpowering it.

Keep Reading... Show less

I was blessed with thick, full hair up until my late teens. At the time, I cursed my hairiness — this was before full eyebrows became trendy or cool, and were instead a point of bullying many of my fellow full-browed teens can relate to.

Later in my 20s, hormonal stability was something I was thankful for, though a major side effect ended up being hair loss — on my head, lashes, and brows. I now find my filling in my brows on an almost daily basis. As much as I enjoy toying with and testing out different brow-filling products, it'll never be quite the same as being able to have "I woke up like this" full, Gigi Hadid-esque brows.

Keep Reading... Show less
Health and Wellness

May Is Mental Health Awareness Month, A Reminder We Need Even More In Quarantine

You're going through something brand new — that's worth talking about.

May is Mental Health Awareness Month. This isn't new to 2020, but oh man, if we ever needed a reminder about the importance of mental health, now is the time. With different states all over the place in regard to stay-at-home orders, phased reopenings, and a "new normal," we're experiencing conflict, fear, changes, and unknowns that can easily trigger mental struggles we already have or spark feelings we've never had before. Yes, May is always Mental Health Awareness Month, but in quarantine, that need for positive mental health is taken to a whole new level.

Keep Reading... Show less

Everyone is LOVING "Outer Banks," as you've probably heard. And if you haven't caught the hype for the show yet, these articles will definitely give you a taste of what you're missing.

If you already have seen and fallen in love with the teen heartthrob crew, you need to get on board with some of these theories for season two!

Keep Reading... Show less

These 11 Face Masks On Etsy Support Small Businesses While Fighting The Spread Of Coronavirus

We're staying safe as states start lifting lockdown guidelines.

I, like most people who have had the luxury of being able to stay at home during this time, haven't spent much time outdoors at all. But when I do brave the great outdoors for a walk or to get to the grocery store, you won't find me without a mask.

My family and I were lucky enough to have family friends who were sewing some and had extras to give to us, but most of my friends and loved ones outside my immediate family have had to order some (or make a makeshift one out of scarves or bandanas).

Keep Reading... Show less

13 Reasons We're Using Quarantine As The Ultimate Excuse For Online Shopping This Month

The one thing we haven't distanced from is our bank account.

Throughout quarantine, I've been FaceTiming most of my friends in a full turtleneck or the go-to cozy sweater I keep wrapped around the chair in my room. Either way, I always have tea in my hands to keep myself warm — till this past week.

For most of the country who hasn't had the luck of quarantining in 90-degree weather on their family's lake house or with a backyard pool, things began to change this month. Our favorite shows came out with summer seasons, the sun came out, and we started spending more time outside.

Keep Reading... Show less
Facebook Comments