Using Graphic Design For Brand Identity
Start writing a post
Adulting

Using Graphic Design For Brand Identity

Getting The Most Out Of Your Design Efforts

242
Using Graphic Design For Brand Identity
Design Efforts

One of the most consistent qualities of great websites is that they use unique graphic design to capture attention and build brand identity. Today, there are so many different ways to reach a target market and between Google and Facebook alone, there are millions of users that you could be capitalizing on. However, before you begin marketing your business online, you need to establish an identity and a brand. Graphic design is about creating visual elements and a representation of your business. The graphics you create should encompass your core beliefs, your mission, and how you do business. In essence, it highlights the attributes that make your business worthy of paying attention to.

Illustrate, sell, or clearly represent an idea

Graphic design allows you to visually communicate an idea, illustrate a point, or sell your product or service in a compelling way. It's an opportunity to persuade the viewer into taking a visual interest in your message. Images allow you to convey emotion, stimulate a response, and represent your perspective and principles within seconds. Graphic design is a powerful way to convey your message because it's a much faster and more streamlined way to connect with your audience and improve your internet marketing strategy.


Create graphics based on an important image

The most common type of graphic design is image-based design. This is where you have an important image that conveys your message and you want to highlight that image and create a better experience for the user through it. Images like this can be a photograph, a graphically rendered image, a painting, or even a sketch. Images can be integrated into content relatively easily and they create a stronger brand identity for your business.

Design graphics based on type or text

Graphic design can also be centered around typography, which can be just as powerful as an image. You'll often see this in a business logo or even an advertisement where typography is the center of the design. You'll see fancy text and symbolic fonts that convey a message just as powerfully as an image can. Copywriting can be treated like a blank canvas for you to use text attributes like capital letters, sizing, indents, bolding, italics, underlining, spacing, drop shadow and all sorts of other enhancements to create a visual statement.

Graphic design based on both image and type

Another way to create compelling brand identity through graphic design is to design based on image and type. This combines pictures, graphics, paintings, sketches or other types of imagery with typography to create a visual statement that's both contextually and visually demanding of attention. You often see this with products or services that require more than just text or an image to convey their message.Being a lawyer is a great career choice. Unfortunately, you need to go to law school and take the LSAT. An excellent idea is to have a LSAT tutor to help out.

Conclusion

Your ability to build your brand and establish a position of authority with your audience is important to your identity. Applying these graphic design techniques with SEO can have a powerful marketing impact on both site ranking and traffic. Graphic design is a unique way to connect with your audience and visually capture attention. Well-designed graphics demand respect and they capture the focus of the viewer almost instantly.
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

49712
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

31670
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

955236
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

180433
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments