Ever since the first Ulta opened up near me, I was amazed at the wide selection of beauty products that they had to offer. There's a section for nail polish, one for perfumes, one for hair tools, one for every drugstore makeup brand, one for every high-end makeup brand- a section for just about every beauty category you could think of. This means that they have just about anything you could ever possibly want and/or need when it comes to makeup and beauty products. But there are other stores like this too. Here are some reasons why Ulta is the best of the best when it comes to all things beauty, and why I'm so obsessed with it!

1. The Ulta brand cosmetics are amazing.

While Ulta carries many brands, they also have their own brand of makeup and body care items. I've tried many of the Ulta brand products, and I have never been disappointed. They have a huge selection for just about anything, whether it be mascara, lipstick, powders, nail polishes, or even lotions. Just about anything Ulta brand is great quality, and definitely affordable.

2. They always have sales.

There is never a time when Ulta doesn't have some sort of sale going on. They almost always have a deal on the Ulta brand products, usually buy two, get two free, but it doesn't stop there! They also have buy one, get one 50% off at least three brands per week, special deals on both high-end and drugstore brands, and tons of other great deals and promotions.

3. Free stuff.

Everyone loves free stuff. When you order anything online on Ulta's website, they send you free samples with your order. Additionally, they are always sending out coupons for free items with a purchase and have promotions where if you buy certain items or spend a certain amount you get a free item.

4. The return policy.

Nothing is worse than accidentally buying the wrong color or shade, then being stuck with it. The same is true when it comes to trying something new, only to realize that it isn't what you thought it would be. Ulta understands, they are amazing with their return policy. Overall, they want their customers to be happy and to love the products that they buy.

5. The rewards program.

When you shop at Ulta as much as I do, you definitely need a rewards card. The card is totally free and gives you points for each dollar you spend in the store or online. Once you reach a certain amount of points, you can redeem them for money off of your next purchase! What's even better is that there are promotions for certain days or brands where you can earn double or triple the points. Plus, every rewards member gets a coupon for a free item for their birthday! What's not to love?