These days, hip hop artists signed to labels are dropping mad bills on music videos, and the music videos themselves are often created, directed, and produced entirely by a team of people who work for the label. Thus, a musician's artistic vision for a project is often limited by their label.
That said, below are five music videos from independent artists. No major label confined these artists to a certain "marketable" visual.
5. Lil N**** - HV Gutter & Bocha
Coming live from Portland, OR, HV and Bocha linked up with Steven Crouch (a local videographer who primarily films and produces skateboarding videos) and left a mark in the local hip hop scene with their very first music video. The two artists are part of a bigger, very diverse collective, Gutter Family Entertainment. GFE has been on the scene for quite a few years, opening up for artists like Curren$y and Ab-Soul at local Portland venues, as well as dropping projects on Soundcloud and Datpiff. HV and Bocha go back to back on an original beat with wordplay and a versatile flow, all complimented by Crouch's knack for paralleled frames and special effects.
4. F*ck Do You Mean - RetcH
As one of Hip-Hop’s up-and-coming big personalities, the New Jersey-based Finesse the World Gang general RetcH gives us a raw look at his leisurely lifestyle, consisting primarily of Backwoods, Xanax, and dirty soda. In terms of funding the production, I can’t imagine it costing more than what his set would typically spend on their controlled substances. Luckily for them, a video of them doing drugs is perfectly marketable for their target audience.
3. Everybody’s Something - Chance the Rapper
In his rise to fame, sold-out shows, and free albums on iTunes, it is important to remember that the Chicago native has and (hopefully) always will be an independent artist who consistently produces immensely creative material without that Jay-Z money. The production for “Everybody’s Something” couldn’t have cost more than some studio time and a good editing software. As in one of his earlier music videos, Chance proved that a limited budget wouldn’t hinder his ability to produce something aesthetic with as much depth as his music.
2. Yonkers - Tyler, the Creator
As the video that really put Tyler on the map -- e.g. getting the attention of Kanye West -- “Yonkers” showed how prop-simplicity can speak loudly with the right angle and the right lens. Who else can make an artistic statement as loud as Wolf Haley did with only a cockroach, a stool, a noose, and some all black contact lenses?
1. Earl Sweatshirt - Earl
I remember watching this video and feeling so motherloving scared and sick to my stomach. It’s brilliant. Earl was able to encompass the true spirit of anarchistic rap, filming the humor and recklessness that come with iconoclastic youth. In terms of cost, I’m sure this video barely cost OFWGKTA a dime.