Taylor Swift has amassed an incredible amount of success since her career has taken off. Her most recent album, 1989, is one unlike any other. This album established her new direction in music and has been incredibly successful. What's more is she has remarkably taken not only her music but also her PR efforts in a new direction, and both efforts seem to be paying off immensely. This week Taylor released a new music video and warmed the hearts of Swifties everywhere.
Take a look as Taylor brings the hit 'Style' to life:
The music video is unlike any other Taylor has ever done, which continues her evolution as an artist. The video was strategically released on February 13, which any Swiftie would recognize as symbolic because 13 is Taylor's favorite number. Taylor posted teasers of the video on her personal Instagram account days before the video was released, which undoubtedly generated excitement and awareness amongst fans.
To top off the weekend, Taylor posted handmade Valentine's Day gifts she made for family, friends and fans on her Instagram account. Could she be any more perfect?
To what does Taylor owe her success? Recently, it has become clear that her PR efforts have been taken to the next level. While Taylor has always shown her love for her fans, she has made it even more clear in recent months. Before releasing 1989, Taylor hosted secret viewing parties for fans at all of her own houses. Then, during the holiday season of 2014, Taylor personally bought, wrapped, shipped and even delivered some gifts to her fans. The process was documented and put together in a single video along with the intensely emotional reactions of the lucky recipients. The video speaks to the generous heart of Taylor Swift, yet is a perfect opportunity for some fabulous PR.
Just when you think Taylor has really made it, she continues to soar above and beyond. Her recent PR efforts are stellar and it is clear that she continues to connect with her fans on a personal level that many stars do not. Taylor's continual climb does not seem to be coming to a halt anytime soon.
