Skimm'd while being productive AF... because now you have more time to be.
QUOTE OF THE DAY
"Anything that even comes close to having chocolate in it, on it, around it, is pretty hard for me to resist." -- Hillary Clinton when asked by theSkimm what she would have the white house chef make for her first meal back. We agree Hillz. If elected, when should the American people expect an invite?
BEAUTY IS SKIMM DEEP
WHAT IS IT?
theSkimm is your new secret to keeping up with everyday news headlines. It is the email service that has all of your friends eager to climb out of bed in the morning. It is he reason some people have their heads buried in their phones on the way to class. It's the cause of how your friends suddenly all became informed on world events.
theSkimm is a daily news service delivered directly to your email inbox or the iPhone mobile app, Skimm Ahead. The email message is delivered at 6 am Monday through Friday. Skimm Ahead launched in April 2016 and the app “makes it easier to be smarter in the future.” Skimm Ahead is a subscription service that keeps readers informed on all the dates they need to know. From Netflix show releases to sports games to pressing political dates, Skimm Ahead has you covered.
This newsletter delivers stories on international news, domestic developments, and popular culture. theSkimm makes sure to keep it's over 3.5 million readers up to date on the news stories everyone will be talking about. The company prides itself on being “non-partisan and write across subject, gender and party lines” so that every busy person who wants to stay informed can easily do so. Every story is broken down into smaller sections to give the reader key takeaways: what happened, who was involved, what it means. The editors link new stories to past events and important people to help readers gain context if they have not heard about any story details.
WHO ARE THE GENIUS MINDS BEHIND THESKIMM?
Danielle Weisberg and Carly Zakin launched theSkimm in 2012 with their goal of making “it easier to be smarter.” The two NYC roommates met studying abroad and Rome while in college at Tufts and the University of Pennsylvania. Weisberg and Zakin’s parents Parents instilled values to become news junkies. Some of their familial hobbies included watching The Today Show every morning, reading the New York Times before bed, and watching Sixty Minutes on Sunday evenings. Their friends constantly inquired on the daily news from Weisberg and Zakin. The two women were their friends' primary news sources. The women would joke that someday they would turn this into something, but they had no idea what that would be until years later.
WHAT WERE ZAKIN AND WEISBERG IMAGINING?
Carly Zakin told Into The Gloss, “We wanted to create a news source that really spoke to smart, busy people and gave them their news in a way that fit in to their routine.”
The website’s ‘About Us' section describes the purpose of theSkimm best, “We soon realized three things: Reading the news is time consuming; Wanting to read the news is a hobby; lastly, not everyone has the time or interest. theSkimm solves all that and makes it easier to be smarter.”
DID THESKIMM MEET EXPECTATIONS?
Michelle Obama, Sarah Jessica Parker, and Oprah are among its readers. The newsletter has been featured in Forbes, Vanity Fair, The New York Times, Vogue, The Wall Street Journal, Business Insider, and likely your morning inbox.
REPEAT AFTER ME...
What to say when your coworker tells you coffee can keep you up for 18 hours...
How can I get a taste? Take the leap and keep up to date with the latest news by subscribing to theSkimm here.
