Unfortunately for fashion lovers, the art of fashion has changed in the past 15 years. It appears as though the fashion industry has mistaken price, for appeal. Once an outlet of expression, an area where individuals could explore their identity and express it outwardly, fashion has recently become a method of expressing income rather than emotion.
The Hundreds, amongst other OG streetwear brands, created a revolution in the early 2000s with clothes, designs, and logos that told stories. People wore clothes to inspire movement and social change, however, this has been dominated by society's need to prove their monetary worth.
What does your white Supreme T-shirt mean to you? What does it tell everyone about you? If you're willing to pay $200 for a shirt, then you may have an answer to one of these questions. I'm not writing this to declare that Supreme as a brand doesn't produce meaningful fashion, because it does. However, the price you have to pay is not necessarily feasible for many consumers. As a result, people end up buying cheaper items produced by high-end fashion brands like Supreme and end up with boring clothing that costs more than it should.
(For example, this white t-shirt that's being sold for around $1,000)
Not to declare that all clothes should mean something, but if you're willing to spend more than $100 for a 1" x 4" logo, I think it's time to reevaluate what it means to be fashionable in 2020.
Streetwear today lacks the passion and conversation it once evoked, and that's because the intention behind our style choices has been flipped upside down. People aren't exploring fashion anymore, they're following the masses in a competition of monetary worth.
What does your basic supreme t-shirt mean to you? Next time, consider buying something else with your $150. Wearing Supreme does not mean you have style.
