This Skincare Brand Is Donating Profits To LGBTQ Education
Start writing a post

This Superfood Skincare Brand Is Donating 100 Percent Of Profits From Their Pride Kit To LGBTQ Education

The pro-grade vegan kit is limited edition, with all funds going to GLSEN.

This Superfood Skincare Brand Is Donating 100 Percent Of Profits From Their Pride Kit To LGBTQ Education
Youth To The People

- Youth To The People is a clean, vegan brand I've relied on for years, from their cult-favorite kale, spinach, and green tea cleanser to their more recently-launched yerba mate enzyme face mask and hydrating glow mask for non-irritating, effective essentials in my skincare routine.

- It's become increasingly important for consumers to support brands that are doing good for the world, and with good reason. We want to know our money is going towards conscious companies who act with impact and stand for social justice.

- Youth To The People is one of those brands, and for the second year in a row, they've developed a Pride Minis Kit of three of their award-winning skincare essentials, 100 percent of whose profits go straight to GLSEN: founded by a group of teachers, their goal is to bring LGBTQ and minority education to K-12 schools in The United States.

I've always been a skincare cynic. When it comes to marketing gimmicks, I'll skeptically try pretty much anything with (mostly) inevitable disappointment. When I started seeing a bunch of hype about Youth To The People's superfood cleanser with kale, green tea, and spinach in it, that is exactly how I felt — till I tried it and became its biggest fan and advocate.

About a month ago, years into my committed relationship with the cleanser, I was lucky enough to sit down (virtually) with Youth To The People founders, cousins Greg Gonzalez and Joe Cloyes. They had just sent over their Pride Minis Kit, stocked with the aforementioned kale, green tea, and spinach cleanser, Yerba Mate Enzyme Mask, and Superberry Hydrate + Glow Mask.

Each product a love of mine in its own unique way, I swooned over Gonzalez and Cloyes telling me about their passion for the community they cultivated out of their gender-neutral, cruelty-free skincare brand. Based upon the very principles of love and acceptance, the brand's Pride Kit made such a perfect union with nonprofit GLSEN last year, they decided to partner together on the kit again this year.

Founded by teachers over three decades ago, GLSEN is committed to educating the K-12 youth on minority and LGBTQ communities to fight discrimination in schools, fostering more accepting and positive relationships amongst this country's youth.

But, it's not just a kit you'll purchase to give to a good cause and throw out or leave around your place as a last-minute gift when you forget about your friend's birthday.

I used to think I had oily skin. In truth, I was using such chemical-ridden, alcohol-filled products that were drying out my skin and stripping it of its natural oils that my skin was over-compensating by being a total oil slick. Cleansers are the biggest culprit of this, because to give you that "squeaky clean" feeling, ingredients labels feature over-drying sulfates and alcohol.

Youth To The People

The Youth To The People Kale Superfood Cleanser was the first cleanser with clean ingredients I tried — my first question before testing it being how a product with such clean and natural ingredients could actually deeply cleanse dirt and leftover makeup out of my skin.

This cleanser is the perfect balance between some of the natural, oil-based ones I've tried that stick to my skin and aggressive, chemical-heavy ones that leave my skin feeling taut and thirsty.

The gel consistency lathers nicely on my skin, getting rid of all leftover makeup if I've worn any that day. Because it's so gentle, I'll also use it on vacation when I'm typically not wearing any makeup at all for weeks at a time.

Unlike cleansers that you use for a moment and forget about later on, this one actually seems to deposit bits of product on my skin that last throughout the day. The green tea in it is cooling, refreshing, and great for giving a bright glow to the skin, almost immediately.

Youth To The People

I started using the Superberry Hydrate + Glow Mask about a year ago. It was sent to me with perfect timing — I was traveling a lot, and looking for hydrating products to use on impending long flights. You know those pictures of celebrities getting off their private airplanes? They look impossibly fresh-faced — that was the glowy look I was seeking, and this mask is the answer.

The key to using this is not wearing it alone.

I pair it with a hydrating moisturizer — you won't want to use an oil, as it will stop the mask from being able to penetrate your skin. After patting a moisturizer or hydrating hyaluronic acid-based serum into my skin, I layer this mask on top.

I got off a series of two ten-hour flights en-route to India while wearing this, and it was the first time my skin didn't immediately start flaking or breaking out about two hours in to being miles over Earth. I recommend this to every single one of my travel-loving friends, and each one of them has thanked me for it.

Youth To The People

The Yerba Mate Resurfacing Energy Facial is the newest to my collection. I've only been using it for a couple of months now, but I've already ordered another full size of it. I haven't spent much time outside recently, but I've also been wanting to keep up a good facial exfoliation routine.

This was the answer to my light and gentle exfoliation prayers.

I swipe a light layer of the pink, creamy, tiny bead-filled mask on my skin for about five minutes before I head into the shower and let the steam from the shower really open up my pores to drink up as much product as possible. It doesn't dry up on the skin like a lot of other masks do, so another five minutes in to my shower, I'll typically massage this into the skin.

The tiny, gentle beads provide a physical exfoliation on top of a chemical one from the enzymes in the mask. I usually don't like this because the little beads in a mask can be aggressive and harsh, leaving my face red. These, however, are bamboo and earth-derived for super gentle, micro-exfoliation without any harsh or unnecessarily aggressive scratches to my sensitive skin.

Best of all, like the cleanser, it truly deep-cleans my skin without over-drying it.

Buy the Youth To The People Pride Kit at Sephora for $34.

Odyssey may earn a portion of purchases made via links on this page.

Report this Content

Ready or not, here come the holidays, friends, and if you're as obsessed with the spirit of the season as I am, you are much more ready than not. Thanks to Hallmark Channel's Monopoly game making it possible to celebrate all year long, you can be ready now, too!

Keep Reading... Show less
Kai Parlett

In the summer of 2017, 20 type 1 diabetics completed a 10-week 4,000+ mile bike ride from New York to California. They biked against the advice of doctors, family, and friends. Many were skeptical that people with diabetes could complete such a physically challenging trip without putting themselves in danger due to their disease.

Keep Reading... Show less

That's right, you heard that correctly: Demi Lovato and Max Ehrich called off their engagement after the couple originally announced their engagement in July after beginning to date in March.

Keep Reading... Show less

Demi Lovato's Called-Off Engagement Reminds Us Of The Importance Of Taking Our Time In Relationships

While this may be another hardship she sadly has to endure, I know she will find a way to inspire and help others through it.


I am heartbroken.

Keep Reading... Show less

We all love a good ol' sappy Christmas movie and this year, the Hallmark Channel is finally giving us what we want: diversity.

Keep Reading... Show less
Health and Wellness

Seasonal Depression Is Real And It Deserves Our Attention

Check in on your friends throughout the winter season, it can be brutal.


As we transition seasons and enter the last few months of the year, some are feeling grand about this natural shift. But that doesn't mean everyone is thrilled that the weather is cooling down — it's important to extend your knowledge to the phenomenon that is seasonal depression.

The lack of sunlight during the later seasons of the year, beginning with autumn, triggers a state of depression for about 15% of the population. This results in the lack of serotonin provided by the sun, causing it to be hard for some to do a lot of the things that would normally be deemed simple tasks to do during the earlier times in the year like getting out of bed, showering, going to work/school, etc. A major difference is an intense need for sleep similar to a hibernation effect.

Keep Reading... Show less

September is Suicide Awareness Month, providing an opportunity to raise awareness, further educate yourself, and remember the reality that mental illnesses present. Yet it's critical to understand that suicide awareness is not an annual Instagram hashtag to use and forget. Actively advocating for mental health resources, progress in education, and a broken stigma is an everyday ask — an activity that we can each participate in.

Keep Reading... Show less

Freshly popped buttered popcorn in your lap and a glass full of crisp Coca-Cola is at your side. All the lights are turned off and you are tucked into a cozy blanket. You have the whole day off and no responsibilities besides refilling your popcorn bucket. Now all you have to do is decide on what movie to watch, but you know one movie will not fulfill your need of relaxing all day. A movie marathon is the only answer to your problem. In case you did not know what movie series to start with, try a few of these.

Keep Reading... Show less
A Touch Of Teal

It's the oldest story in the world: one day a new tv show comes on and you fall in love with each character and their story. In 2003, the show "One Tree Hill" was born and stole the hearts of fans of many ages. Torn between the sweet, underdog Lucas and tough, popular boy Nathan, people became hooked through the family and relationship drama the characters went through.

Keep Reading... Show less
Facebook Comments