Riley Rose beauty locations are opening across America, specifically in malls. Columbia has a Riley Rose store in the Columbiana Centre Mall that opened in early March; it is Forever 21's cosmetic store which sells Korean beauty products.

Fun fact: Forever 21 was founded by a husband and wife from South Korea who moved to America.

This beauty store sells literally everything from all cosmetics, skincare and hair products to home goods. And my personal favorite, international candies from around the world, such as Europe and Asia. The store itself is broken up into these different sections with a make-up bar that runs down the center of the store for testing products, in the Columbiana Mall.

Inside of Riley Rose, it is absolutely gorgeous and so fun to visit.

It is a beauty blogger's and influencer's heaven. Not to mention, anyone who enjoys a very chic, bright store that sells interesting products that you might only find online for high prices. The walls are white and the store uses its merchandise to make the room pop while looking spacious. It's so cute and provides many photo ops like the "Wish You Were Here" wall, purposely designed for this reason.

What makes Riley Rose different from other beauty stores like Sephora and Ulta, besides the vibrant environment, is not only the products but the expressiveness of the employees and the brand.

By pure chance, I happened in to be in the Columbiana Mall the day Riley Rose opened. I knew nothing about this company or had even heard about it. They were having a festival day where anyone can stop by and get a free festival look done with their hair and make-up. The make-up artists were completely decked out in their own unique festival looks that were so fun and different. They had me in awe. You could tell they were told to go out in whatever a festival look means to them.

If you know me, I am not interested in makeup or beauty products at all. I honestly could care less. But this store really stood out. I wanted to have my own festival look done as well.

My make-up artist was so nice, caring and bubbly. She said she previously worked at Sephora and they would never do something like this. You could tell that she was really doing what she loved.

Riley Rose's website on the "About Us" page reads, "We are a beauty and lifestyle universe where play, discovery and self-expression are celebrated harmoniously together."

It continues to state, "Embracing global trends, innovation, and femininity, our goal is to fuse online possibility with real-life community to create a connected experience where you are inspired to indulge your fantasies, get lost, and run wild."

Last but definitely not least of things that must be known about this real-life feminine playground is that all products are reasonably priced and not expensive at all.

Riley Rose works to provide exclusive brands online and in person to make them accessible to everyone.

Everyone should check out Riley Rose's nearest location and go explore this wonderland. I promise everyone will find something to meet their needs across the board. Follow Riley Rose on Instagram to get a feel for their mottos and looks.