In February, Billboard put out a poll asking who should perform at the halftime show of Superbowl 51. With 17 options, consisting of the same artists that would also consist of the Billboard 100, the poll definitely favored teenage girls with One Direction and Panic! At The Disco earning 70 percent of the vote after nearly 700,000 votes, while supposed favorites like Taylor Swift, Rihanna and Luke Bryan fight for relevance (for once), only garnering about 3 percent in total. There are only two critically, "pitchfork approved" acclaimed artists, Kanye West and Alabama Shakes, and they're doing just as bad. Also conspicuously, the "other" category has only filled .71 percent of the vote, the Jill Stein of the poll, a better option (for the most part) but not recognized enough to make an impact.
Despite the flaws of this poll, it has nonetheless started the unofficial campaign for who will perform at Superbowl 51, or as I like to call Superbowl LI (bring back the roman numerals, dammit!), and with that knowledge, I would like to campaign that James Murphy of LCD Soundsystem should perform, and, while I don't have 276,000 votes, I do have solid reasons that I consider to make this a valid argument.
1. His Comeback
In February, James Murphy announced his comeback after retiring spectacularly after a legendary performance in Madison Square Garden. He's performed at various festivals, including Coachella, Pitchfork, and Panorama, but performing at the Superbowl would solidify the comeback tenfold.
2. Switching Up From Pop Artists
Since 2013, the main performers for the halftime show were currently performing pop artists, including Katy Perry, Bruno Mars (twice), and Beyonce (twice.) In a culture where the 1% of music stars are given all the attention and favoritism (among other 1%s), it would be good if, just for one night, we can go away for it just a second. Don't worry; Bruno Mars will still be on the radio constantly after, and Beyonce will be worshipped on The Odyssey, but maybe once we can get away from that and go for an artist that's critically loved, even if he's not immensely popular.
3. The Song "North American Scum"
The rise of Donald Trump has made much of the world angry at America, and Britain's exit from the European Union might have been an indirect effect of it, radically affecting the European economy. Being that the Superbowl is perennially the most viewed event in the world, this would be a timely case to show that we're not that bad with LCD Soundsystem playing his song "North American Scum". Now, people who aren't familiar with LCD Soundsystem might think that a song of that title would actually be criticizing America, but it's actually about liking it and appreciating it despite the worldwide view. Think of it as the opposite of Bruce Springsteen's "Born In The USA."
4. Indie Exposure
Now, maybe this seems too close to reason number two, but think of this as the flipside of breaking away from pop artists. Because of various factors like the current studio system, the mainstream media, and the greed of streaming services, a specific niche of artists are constantly pushed into the limelight because of accessibility, personality, and sex appeal while other artists that, while still not garnering those things, have critical appeal are pushed into obscurity in the mainstream. Such things such as the Grammy's can give these artists exposure (though that hasn't as of lately), nothing would be bigger to get these stars out there than with the Superbowl, which, as I said before, is the most watched television event in the world. While LCD Soundsytem is a fantastic artist, it can only be the start to the unveiling of an undercurrent of artists that can later have their shine in the mainstream.
5. The Music
While I could talk all day about things like collusion of the mainstream media and Donald Trump, the main and most important reason why I'd love to see LCD Soundsystem perform at the Superbowl is the music. Now, James Murphy isn't my favorite artist, but I couldn't think of a better performer with appropriately festive music on such a big stage. Songs like "Dance Yrself Clean," "All My Friends" and even "New York I Love You But You're Bringing Me Down" have such a grandiose presence that could only be performed in the most grandiose of events. Above all, the reason why we should love the halftime show is the music, not the pop appeal, not dancing sharks, but the music.