Personal Branding is more than just showing up in a particular space. Your individual blue print is the first impression people see. As a college student we often times don't view ourselves as a brand. We often wait for fashion trends to tell us how we should carry ourselves. Personal branding is a process and as a college student this is the perfect time to build your personal brand for the future.

Here are four helpful tips to help build your personal brand.

1. Establish Yourself.

Think about who you are. Find out what your strengths & weakness are. The best way to determine your personality is to take a personality assessment test. Find what makes you shine and how you are personally different from others. Ask family or friends to identify your personal traits.

2. Find your Niche

In order to find your niche, one must find specific areas that drive them to keep going. What are your skills and talents? With those talents and skills what do people need? For example: If your dream is to become a biologist, How are you different from all the other biologist in the world ?

3. Engage in Campus Culture

The best way to become known is to partake in campus activities. It is ok to let individuals who you are and what you stand for. This is another way to make friends and form relationships with faculty & staff.

4. Network

Make an effort to engage on campus. You never know how you can be an influence on others. This is another way to meet new people.

Remember to leave a positive and ongoing impression both personally and professionally.