Communication is key when it comes to not only business, but also to life in general. However social communication is drastically different than communication in the business community. While social communication may help you build a solid network, it is how you work and represent yourself within that network that will eventually lead to success.

One must present the best version of themselves to employers and potential clients. They must tailor their communication style in order to fit the customer’s or the employer’s desires. It doesn’t matter how smart you are, or how well you know your craft, perception is reality. If your employer does not like the way you communicate, or your pitch does not fit the client’s needs, you will not be perceived well. Communication and how others perceive you in the business world is key to your success.

Communicating like a Professional

Professionalism is broken up into six key qualities: Dependability, Excellence, Clarity, Morality, Respect, and a team orientated mindset.

In order to be a great professional communicator, and to be perceived well by your clients and employers, you must practice and improve upon these six qualities. For starters, people want to feel like they can trust the person they were working with.

Dependability means that you keep your promises, meet all requirements and deadlines, and take responsibility for your actions. If you make a mistake, own up to it, and learn from it so that you can do better next time. Show your clients that they are not wasting their time and money by entrusting you with a service. Show your employers that you are able to get the job done.

Dependability essentially leads to excellence. When you work at your craft, learn from your mistakes, and develop a trusting relationship with those you depend on you, you will become a stronger asset in your workplace. Even though you are dependable, and a strong asset to the company, you still must act with respect, and morality. Don’t cut corners, listen to your colleagues and make ethical choices. If you complete all of these tasks effectively, while communicating in a way that makes sense to those you work with, then you will be a strong employee and highly desired to your employers and clients.

Audience-Centered Approach

Success will not come if you do not cater to your clients. While communicating professionally helps lead to strong business skills and work ethic, one must use their business communication skills in order to cater to the needs of the client. Make them feel special, make their needs the priority. A strong business person applies all of these skills and continues to practice and develop their communication dexterity. Apply professionalism and a client orientated mindset in order to be successful in business.