The Fine Bros. have been a well respected YouTube channel mostly known for their "React" material which consisted of different groups (Kids, Teens, Elders etc.) reacting to viral videos, celebrities and social issues. Although they did not invent the concept of reaction videos, it is primarily what their channel consists of, and they had successfully trademarked the titles of some of their shows such as "Kids React," "Teens React" and "Elders React."

A lot of YouTubers were getting their content taken down as a result of the trademarks, and the Fine Bros. would take action on anyone doing anything along the lines of reactions without giving them credit (whether it be on YouTube, The Ellen Show, Jimmy Kimmel, etc.). Some people had a problem with this, but many thought nothing of it until The Fine Bros went to the extreme and announced what they called "React World."

On January 26, 2016, the Fine Bros released to the public "React World" which was basically allowing other people to upload their own "React" videos under the Fine Bros name and without them taking any legal action. They would allow other people around the world to use the Fine Brothers' licensing and format and would share the earnings with them. This sparked a lot of controversy in the YouTube community, and the Fine Bros lost millions of subscribers. Because of all the negative feedback on their announcement, they released all of their trademarks and all signs of "React World."

There were several issues with the Fine Brothers' plan. The first issue is that in order to carry out their plan, they needed a trademark on the word "React" itself which is outrageous. This would have meant that no one on YouTube could not even use the word "React" without licensing their show under the Fine Bros. brand. It's not like the Fine Bros. are the ones who invented reaction based content for them to trademark using the word react let alone it being such a common word.

Another issue with this is that YouTube has always been a place where people can be creative and be themselves. But YouTube has recently been taking down a lot of content due to its recent copyright updates. This made a lot of people who make YouTube videos as a source of income afraid to upload their content. With the Fine Bros. escalating the tension of YouTube's copyright laws, it makes it even more difficult for YouTubers to upload videos.

Some people use YouTube as their only source of income, so when their videos are being taken down, they will not make money. Nothing is wrong with using YouTube as a source of income for basic necessities and to help their channel grow, but if it is hurting other people's channels and ruins the content, then it is frowned upon.

Although there are a lot of issues with this, the biggest issue is that the Fine Bros. would basically be starting an empire. They would be making money off everyone uploading reaction videos which has a fairly popular audience. It would begin to influence many other YouTubers to do the same thing so they can all build their own empires and make residual income off everyone under them. YouTube would no longer become an entertainment center with unique content. It would just become a money hungry network filled with advertisements and product placement (and ironically both of those are already a big thing among the biggest YouTubers).

So although the Fine Bros. have dismissed their plans to build this empire, it does not deny the fact that many big YouTubers are willing to prevent other smaller YouTuber's successes for their own personal gain. This hurts content as everything just becomes for the money instead of for the people.

Until the people bring backlash to every YouTuber doing this (the same way they did to the Fine Bros.), the content will continue to be poor and will be nothing but a bunch of people trying to make an empire.

So thank you, Fine Bros., you guys have made the fear shift from less-known YouTubers simply trying to get some recognition, to the money hungry ones, exactly how it should be.