This Is How Millennials Are Changing The Snack Industry

This Is How Millennials Are Changing The Snack Industry


Anyone who knows anything about business knows that markets change when customers start demanding something different. Business is a two-way street, and sometimes those who direct the change come from specific generations. In the recent decade, analysts have found that millennials are the current generation causing the most change in what’s being produced and how much.

And it’s not just limited to one particular genre of product. Millennials have altered the worlds of technology, fashion and now food. The running joke is that when a change happens because of millennial needs, everyone can complain that millennials have “killed” another product or industry. That’s actually not the case, though, because the new that replaces the old can often be better for everyone involved.

Recently, millennials have started eating different snacks, making snack businesses run around trying to figure out why. If they can determine the reason, companies can decide the best course of action to keep young people happy with their food. The answer comes when you try to put yourself in the mindset of a young person, along with doing a little research.

They’re Watching Ingredients

Millennials are the current generation struggling the most with money since most have student loans that take a big chunk out of their paychecks. That’s why they choose very carefully where they spend the little money that they have.

When millennials buy snack food, 89% will choose a snack that tastes good, but they’re looking for something healthy, too. They look at ingredients to make sure what they’re eating won’t hurt them in the long run.

They Want Responsible Food

Another thing millennials care greatly about is getting food that’s been carefully produced to help them or other people. Because they’ve grown up with access to the internet, they’ve become more aware than previous generations of the missions of the companies they buy from.

They want to make sure their money is going to a place they support. They also want food that’s been produced carefully, so they’ll be more likely to pick up organic quinoa that has protein and antioxidants rather than pasta.

They Look up Reviews

The flipside of young people wanting to be sure they’re getting a good snack when they spend their money is that they read reviews of online before they go to the store.

A brand getting good reviews from people in general is what’s going to attract them to one snack over another. Not many people would think to research a food before buying it, but for young people who have grown up with the internet at their fingertips, it’s second nature.

No matter what millennials are interacting with or doing, they’re approaching things differently than previous generations. They’ve grown up in an entirely different world than anyone before them, so it’s natural for industries to shift to accommodate their needs. They’re not doing anything on purpose — they’re just trying to figure out the best way for them to live in their current situations.

Even for something as seemingly small as snacks, millennials take their time learning about the product they’re going to be buying before they actually hand over their cash. They want to make sure what they’re going to be snacking on will be good for them and the people involved in the business they support by buying that snack.

And in the end, millennials know they’re causing lots of change in whatever they touch, and they don’t care about the jokes made at their expense because of it. Change is a natural part of life, so they embrace it without the fear of previous generations. Snacks and all.

Cover Image Credit: Rachael Gorjestani

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12 Symptoms You Get When You're Addicted To Chick-Fil-A

It is your one true love.

Chick-fil-A, I love you.

Truett Cathy, I owe you my life.

If you love Chick-fil-A, you truly have withdrawals when you're away from it. You may suffer from these symptoms, just like I do.

1. No other breakfast will compare to CFA's.

2. No other fast food joint has hash brown's like CFA's.

3. When you go on vacation, you type in Chick-fil-A to see if there is one nearby.

4. If there isn't, you eat it as soon, I am talking, like, the second, you get back from vacation.

5. You truly don't understand how people "get tired of Chick-fil-A"

6. Besides the occasional change up on Sunday's, CFA is always your number choice of fast food.

7. You legitimately crave it more on Sunday's.

8. Nothing on the menu seems gross to you.

9. Yet, you seem to get the same thing every time you go.

10. Their ice cream is literally the b o m b.

11. You defend CFA to any and every hater.

12. CFA is probably your actual one true love.

SEE ALSO: The Top 10 Struggles Of Every Chick-Fil-A Employee

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4 Breakfast Spots Near The University of Kentucky That Will Actually Get You Out Of Bed In The Morning

These places will satisfy all of your breakfast cravings.


If you're a breakfast foodie like I am, you know that is an absolute priority to find the most popular breakfast spots despite the city you may be in. You don't want to visit the touristy and basic restaurants that everyone else goes to, but instead, you are determined to uncover the locations that are the best of the best. Most foodies will go to great lengths to discover these places. As a University of Kentucky student and major foodie, I have searched all over Lexington to find my favorite places to visit on Saturday and Sunday mornings. This took my entire first semester and many trips to the ATM, but today, I am now blessed to say that I am a regular at all 4 of these incredible breakfast spots.

1. The Great Bagel

The Great Bagel is one of my all-time favorite restaurants to visit on Sunday mornings. The restaurant offers a variety of bagel sandwiches and freshly squeezed orange juice, and it makes for the perfect early morning start to a day filled with homework or relaxation.

2. Chocolate Holler

Though not a true restaurant, Chocolate Holler is one of the most popular coffee shops near the University of Kentucky. Because it is only a 3-minute drive from campus, Chocolate Holler is always buzzing with UK students who come to socialize or study. The coffee shop is most well known for its chocolaty drinks and the music is great there, too!

3. Stir Krazy

Stir Krazy is a local smoothie bar down the street that serves protein shakes, smoothies, and tea. Though It only consists of these three beverages, the shakes at Stir Krazy are enough to fill you up for breakfast or lunch. Each shake or smoothies range from 200 to 250 calories and serves as the perfect energizer before a workout or a filling recovery drink after a workout.

4. La Madeleine

La Madeleine is a French breakfast and lunch cafe conveniently located on campus (and only a 30-second walk from my dorm). Their breakfast is served all day long and their croissants are to die for. I highly recommend building your own omelet for the most fulfilling experience. Not to mention, their iced caramel macchiatos are a great refresher on the side.

No matter which city, state, or country I am currently in, I make it my mission to eat as a local would. In Lexington, Kentucky, these four breakfast spots are guaranteed provide you with a plethora of different types of food to get you through even the worst cases of morning hunger. Though these places are my current favorites, I am now looking forward to containing the search for more breakfast restaurants, cafes, and juice bars throughout my next four years in this city.

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