It's been a weird time for hip-hop. Granted, some of the most compelling music as of recently has come from hip-hop; just ask Kendrick Lamar, to name but one example. Commercially, however, hip hop has taken a weird trip. Many of the hip hop (and other related genres) chart-toppers as of late have either gone in a more dance-oriented direction, they're more left-of-center than you would expect, they're just not that great (this one being a remix), or other obvious faults. (There's one possible exception to this, though its Wikipedia page classifies it as trap.) Not to mention the rappers that have stretched themselves: Drake and Rae Sremmurd both hit the top spot, but their hits have a lot of singing for hip hop artists. And now, here's Migos and their first Billboard No. 1, with the help of Lil Uzi Vert (also his first No. 1).
The bad news: The chart-topper in question, "Bad and Boujee", got propelled to the top spot via the Internet, though getting a shout-out from Donald Glover doesn't hurt either. Which raises the question: is it good enough to survive such rise to fame?
To be perfectly honest, it can ingrain itself into your memory, but it's not great upon first listening. Which is a shame, because the two group members rapping in this song, and Lil Uzi Vert, all have a compelling sound. They all sound like they smoked too much, and they started recording straight after. It's a throaty sound that elevates their flow, which really helps when the song is lackluster.
The major weakness of this song is one that's potentially fatal: there's a dire lack of imagination. Though the Wikipedia page of "Bad and Boujee" also considers it a trap song as well as a hip hop song, it's less compelling than even "Panda". The bassline is far too monotone, and the music doesn't show much elasticity either. The video doesn't help matters much either: Does the world need another video that flaunts the wealth and hedonism of the people in it? Needless to say, pop music is guilty of this as well; it doesn't matter that Maroon 5 are parading around in cute costumes, having celebrity cameos along the way while Adam Levine can't be happy, that partying stuff in their video just isn't interesting anymore. Now, there are videos that show the self-destruction of an outrageously successful music star, and a pop star having fun despite her status. However, they were also established stars (one with the help of an electronic group). Migos achieved their first big hit with this song. It's really too bad that the end result couldn't have been better.
Of course, modern hip-hop can still be wildly inventive and compulsively listenable; one only needs to dive into To Pimp A Butterfly for that statement to be true. However, that clearly isn't the case here.
There are plenty of opportunities for Migos to stretch themselves and make a compelling case for them to be major stars. But their first great commercial achievement on the Hot 100 just isn't an instant great. Now that this group has tasted success, let's see what they do with it.