Managing Success: A Talk with Jake Udell

Managing Success: A Talk with Jake Udell

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If you’ve ever seen Krewella in concert, you can thank Jake Udell for helping put it together. 

Udell, an IU alum, spoke to students throughout campus on Apr. 7 about entrepreneurship, the music business and life lessons learned during his 20s. His stops included a Music Industry I class, a study hall panel at the IMU Solarium and the judging for RECESS Pitch, a collegiate competition for student-run startup companies.  

Udell graduated from the Kelley School of Business in 2011 with a degree in entrepreneurship and was a member of Zeta Beta Tau.  After graduation, he worked as the chief marketing officer for the national chain of Campus Candy. Now, he manages artists - including Krewella - through his own company, TH3RD BRAIN. 

Udell began his career as an entrepreneur at age 13, when he would chase athletes outside hotels for autographs and sell the signed memorabilia on eBay. He continued that into his teen years. 

Once in college, he decided to have a career with a voice rather than stick with sports. He entered the music industry as a recording artist while at IU. Although he was not successful with recording, Udell said his experiences helped get him to where he is today. 

“Through the process of learning about marketing myself and failing, I became pretty good about doing it for others,” he said. 
During that time, members of the then-unknown Krewella wrote and produced for Udell.






He said seeing the group succeed, after having a negative amount of money in their bank account a few years earlier, was rewarding. 

“They just kept getting better and better and better,” Udell said. “It’s been a thrill to have watched it from the very beginning.”
 
In fall 2013, Krewella’s “Get Wet” live tour sold out 55 shows across the country. Their first album of the same name debuted at number eight on the Billboard 200 chart in September. 




Udell recently started reaching out to other artists. His clients now include electronic dance music artists Pegboard Nerds and ZHU. 

“It’s exciting because we think we’re onto something as far as the way we think,” he said. “As we got to work with more creative individuals, we realize the sky is the limit. We spent so long building Krewella’s story, now we get to build our own.” 


Udell's presentations for the students were in a question-and-answer style. 

“I want to know what questions they have about being a 20-something,” he said. “The normal corporate ladder isn’t for everyone. It wasn’t for me. There are other options.” 

Udell said students can be successful entrepreneurs if they follow their passions and provide value to others. 

“Work hard, create a vision and remember that execution is everything,” he said. “Ideas are a dime a dozen.”





Photo courtesy of Facebook/Jake Udell.

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What Your Hogwarts House Says About You

Get yourself sorted and find out where you belong in the world of witchcraft and wizardry.
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Sorting at Hogwarts is a big deal. Being sorted into a house is essentially being placed into a family while you are away from home learning about witchcraft and wizardry. Your house is made up of the people you will live with, go to classes with, play Quidditch with and everything in between. You basically spend 24/7 with them. Your Hogwarts house is your home away from home.

When you get sorted into a house, it is based on your personality traits. The people in your house are typically like-minded people who display the same characteristics as you.

When you’re a first year at Hogwarts, the minute you set foot in the castle you are swept into the Great Hall to have the ancient Sorting Hat placed on your head. This Sorting Hat decides which “family” you’ll be spending your seven years with.

For some, it is very obvious which house they will be in, due to certain personality traits they possess. For others, they may exemplify traits that fit a multitude of houses and are uncertain where they may end up.

To find out where you belong, you can take the official "Harry Potter" Sorting Hat quiz at Pottermore.com. For all you muggles out there, these are the characteristics that the houses possess and what your house says about you:

Gryffindor: The house of the brave, loyal, courageous, adventurous, daring and chivalrous. Those who stand up for others are typically Gryffindors. Brave-hearted is the most well-known Gryffindor characteristic, and Gryffindors are also known for having a lot of nerve.

Gryffindors are people who hold a multitude of qualities alongside the ones listed, making them a very well-rounded house. People who are Gryffindors are often people who could fit nicely into another house but choose to tell the sorting hat they want Gryffindor (there's that bravery). "Do what is right" is the motto Gryffindors go by.

Being a Gryffindor means that you're probably the adventurous and courageous friend, and you are usually known for doing what is right.

Ravenclaw: The house is known for their wisdom, intelligence, creativity, cleverness and knowledge. Those who value brains over brawn can be found here. Ravenclaws often tend to be quite quirky as well. "Do what is wise" is the motto they strive to follow.

Though Ravenclaws can be know-it-alls sometimes, they most likely do know what the wisest decision is.

If you are known for being the quirky friend, the smartest in the group or just great at making wise decisions, you're definitely a Ravenclaw.

Hufflepuff: This house values hard work, dedication, fair play, patience, and loyalty. Hufflepuff’s are known for being just and true. "Do what is nice" is their motto.

Hufflepuff is known as the “nice house” and believes strongly in sparing peoples feelings and being kind. This is not to say that Hufflepuffs aren't smart or courageous. Hufflepuffs just enjoy making others happy and tend to be more patient towards people.

If you ever find that you are too nice for your own good and cannot bear to hurt someone’s feelings, congratulations, you are a Hufflepuff.

Slytherin: This is the house of the cunning, prideful, resourceful, ambitious, intelligent, and determined. Slytherin's love to be in charge and crave leadership. "Do what is necessary" is the motto of this house.

Slytherin is a fairly well-rounded house, similar to the other houses. They are loyal to those that are loyal to them just as Gryffindors are and are intelligent as Ravenclaws.

Slytherin house as a whole is not evil, despite how many dark wizards come out of this house. That is merely based on the choices of those wizards (so if your friend is a Slytherin, don’t judge, it doesn’t mean they are mean people). Slytherins do, however, have a tendency to be arrogant or prideful. This is most likely due to the fact that everyone in Slytherin is exceedingly proud to be there.

What Hogwarts house you’re in says a lot about the person you are, the traits you possess and how you may act in some situations. But in the end, your house is really just your home that is always there for you. Always.


Cover Image Credit: Warner Bros Pictures

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17 Gifts For The Man Who Gave You Everything

Your dad is your first love and nothing can top that as a gift, plus he has everything already. Amazon is here to save the holiday season.

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The constant struggle of never knowing what to get your dad around the holidays has finally come to an end! After many years of wandering aimlessly in stores, I have finally compiled a list of gifts you can get your dad this holiday season.

1. Wireless Charging Base

Amazon

The ongoing struggle of the lights already being off and wiggling the cable to try and plug your phone in before bed. The charging base is here to make life easier for your dad to just place his phone on top of it before bed or when he just needs a quick charge!

Find it on Amazon for $14.99

2. Keurig Machine + K Cups

Amazon

That morning or afternoon pick me up to just power through the day. Plus in the comfort of your own home or office without driving and waiting in line at Starbucks! What more could you ask for?!

Get it on Amazon for $89.99

3. Cologne

Amazon

Getting sprayed by every different scent of new cologne while in the mall is fun but this is more convenient and there is no headache in between searching. Check out some of the most popular cologne's to add to your dad's morning routine.

Find it on Amazon for $32.99

4. Wireless speaker

Amazon

So your dad isn't the best with technology, but he wants to stream some oldies throughout the house while he gets ready for work. This wireless speaker is easy to use and will help him become a morning person!

Get on Amazon for $28.99

5. Noise canceling headphones

Amazon

Whether your dad travels a lot or not he is bound to get sick of hearing background sounds especially when he is trying to concentrate. These noise-canceling headphones will help block out any unnecessary sounds and help him concentrate or relax for some time!

Find on Amazon for $99.99

6. Sunglasses

Amazon

So maybe the big blocked sunglasses are not really in style anymore. With a little help from Amazon and the latest trends, you can help your dad look more sophisticated with a new pair of frames.

Find on Amazon for $16.98

7. Desk organizer

Amazon

The office or home desk is always full of clutter whether they will admit it or not. Help your dad out with organizing papers and files with this desk organizer.

Find on Amazon for $12.99

8. BBQ/Grill set

Amazon

We all know that one weekend where our dad's cannot stop talking about how amazing the weather is and how he can't wait to put some food on the grill. With this grill set, your dad will be wanting to have cookouts every weekend!

Find on Amazon for $31.33

9. Seasoned spices

Amazon

Spice things up! These seasoned spices will make any piece of food more flavorful (since we know dad doesn't cook every day!)

10. Massage pillow

Amazon

After a long day at the office or just a much deserved TLC day this massage pillow will save the day!

Find one like this on Amazon for $32

11. Cooling towel

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I can't be the only one who sees my dad out on a Sunday washing cars and fixing landscape lights no matter how hot it is out. This cooling towel will come in handy the minute he feels the need to jump in the pool!

Get one on Amazon for $11.99

12. Pocket knife

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Whether he will use it or not. Pocket knives are something that are always carried around and if you go the extra mile to get it engraved every time he looks at it he will think of you!

Find on Amazon for $30.88

13. Tool kit

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As mentioned before, dad's love fixing things and with a new tool kit you won't find him sitting in one place for too long as there will always be something that needs to be fixed.

Get on Amazon for $37.97

14. Watch winder

Amazon

Watches are a crucial addition to every dad's wardrobe. Most feel empty without one and a watch winder will make it easy to remember to choose one to put on every morning and will have all of them in one place for him!

Find on Amazon for $69.99

15. Electric wine bottle opener

Amazon

Dad's love the latest and greatest gadgets whether or not they know how to work them. An electric wine bottle opener will make a night in less of a hassle with no cork being stuck inside the bottle, plus the light changes colors!

Find one on Amazon for $29.99

16. Glasses case

Amazon

Sunglasses or reading glasses... this can really go both ways. Not everyone is perfect and we lose things, but if you get a nice case for glasses for you dad maybe he won't lose them before an important meeting!

Get one on Amazon for $6.95

17. Socks

Amazon

Add a little color and excitement into your dad's wardrobe. Not every day needs to be black or white sock day. Get a fun color or some words on a pair and when he puts them on before leaving the house he will remember laughing when he opened the gift.

Get some on Amazon for $31.99

Stop wandering around and googling random DIY gifts and head over to Amazon to get your dad a gift this holiday season!

Please note that prices are accurate and items in stock as of the time of publication. As an Amazon Associate, Odyssey may earn a portion of qualifying sales.

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