Major U.K. Makeup Brand Hits U.S. Shelves | The Odyssey Online
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Major U.K. Makeup Brand Hits U.S. Shelves

Makeup Revolution partners with Ulta.

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Major U.K. Makeup Brand Hits U.S. Shelves

Makeup Revolution, a U.K. makeup brand, was created a little over a year ago in March 2014. Now, the brand is making its way into U.S. storefronts. The products are currently exclusively available at around 250 Ulta stores. If there are no locations in your area, there is no need to stress, because these products are also available on their new website located here.

The brand claims that it offers “the VERY latest trends and NEW fast.” The brand is most known for creating products that are “similar” or dupes for higher-end and more expensive products. This makes the partnership between Makeup Revolution and Ulta interesting because the former produces more economical versions of items that the latter sells. Nevertheless, the makeup brand is obviously a huge hit if they have already gone international in a little over a year. Not every product in the line is available in the U.S. as of now—the brand boasts a grand total of around 300 products. The elements in the line range from around $5e to $15. This is great for anyone who is on a budget.

Fortunately, I had the chance to pick up a few of these products while on a trip to England, and I can safely vouch for the brand’s excellent quality. For the price, you cannot go wrong. They have eye shadow palettes with a variety of shades to cater to anyone’s taste. I snatched up the Iconic 1 Redemption palette and was pleasantly surprised at its incredible likeness to the Naked 1 palette by Urban Decay.

The eye shadows are buttery smooth and go on the eye like a dream. This palette rings in at a mere $7 compared to the whopping $50 of its high-end counterpart. If you desire even more variety in your life, they have eyeshadow palettes with 32 shades, which is everything you could ever want and more.

While the company’s eyeshadows are definitely a stand-out product, they also have several others that appeal to the latest mainstream trends. Eyebrows are huge right now—Cara Delevingne serves as a model for many.

Whether high end or drugstore, nearly every brand has created its own eyebrow product. Makeup is no exception. They have multiple shades available to help users achieve their ideal look. Their blush options are also full of variety, as each palette comes with eight shades to choose from. Matte eyeshadow is also high in demand at the moment, and Makeup Revolution does not disappoint in fueling this fad. They offer an Essential Mattes palette, which, you guessed it, contains all matte shades. This is a dream come true to many like myself. Although it is not available in the U.S. yet (hopefully it will be soon), the Flawless Matte palette contains 32 entirely matte shades. You can purchase anything that is available in the U.K. from the line’s main website, which is a huge relief. So, if you are a matte lover, this palette is perfect for you and will make your makeup routine foolproof.

Everyone should definitely check out this emerging brand and just give it a try. It is incredibly affordable compared to the rising prices of higher-end products; yet, Makeup Revolution is similar quality to the items triple the price. Whether you are new to using makeup, or a seasoned veteran, they have something for you.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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