LinkedIn, Facebook And Twitter: The Important Role of Social Media on Your Resume

LinkedIn, Facebook And Twitter: The Important Role of Social Media on Your Resume

Social Media profiles may be as important as our resumes

By now, everyone knows the importance of ensuring that their social media activity doesn’t become a career liability. What many don’t realize is the positive role social media can play on their resume and their job search as a whole.

First, let’s have a bit of a reality check. Employers don’t read your resume. They scan it. They look for key pieces of information along with relevant keywords to determine whether or not you are worth a second look. One of the items that they look for are links to your social media profiles.

That’s right! They may not verify whether or not you really worked at Arby’s in college, but they will check out your LinkedIn profile. Many will also take a look at your Facebook activity and Twitter feed as well. Because of that, the best career advice may be this; create a positive, professional social media presence now, and use it to your advantage when looking for a job.

Creating a Professional Presence on Social Media

Of course, you don’t want to link to your social media profiles unless they add something positive to your professional resume. It’s time to create a professional social media presence, unless you’ve done so already. Here are some tips for doing so:

Separate The Personal From The Professional

Even if there is absolutely nothing unseemly on your personal social media pages, it’s best not to use them for professional purposes. In fact, you might want to consider making those pages private so that only friends and family can access them. Doing so protects your privacy, and allows you to create professional profiles where you can focus solely on career related content and contacts.

Be Consistent

Lack of consistency can raise eyebrows, and not in a good way. For example, if you’ve labeled yourself as a social media manager on your resume, but your LinkedIn bio lists your current job title as social media assistant that can be a problem. At best it looks like your bio is out of date. At worst it looks like you’ve exaggerated your role.

Try to keep job titles, education and work history, even your name consistent across all of your profiles as well as your resume. It not only helps with credibility, it also ensures that you are easier to find by anyone who wants to connect with you professionally. One thing you may want to consider is using a resume writing service. Not only will your resume expert be able to create the resume or CV that you need, many also write professional profiles as well.

Show Your Expertise

Okay, you’ve created professional profiles. What do you do now? The key is to create content that highlights your professional expertise. Here are a few ways to accomplish this:

  • Link to your professional website or blog in your profile
  • Promote industry related blog posts that you have written
  • Share photos and videos of your work
  • Give industry related advice
  • Find and participate in relevant conversations
  • Don’t be afraid to brag - Post your rewards and accomplishments

Be Opinionated

Many people are afraid to make much noise on social media. They fear creating controversy. The only problem is that by being meek, they don’t get much attention. Remember that it’s possible to be opinionated and bold while remaining professional.

Think about the thought leaders in nearly any industry. They achieved their positions through their expertise, and their willingness to put themselves out their. Thought leaders make predictions. They frequently disagree with the status quo. They have strong opinions, and they aren’t afraid to share them.

Be Professional

Everything you post should be treated as if it is an email that is going to be distributed to every person in your niche. Professionalism is crucial. Before you hit post, check the following:

  • Have you thoroughly fact checked yourself?
  • Are your words clear and concise?
  • Is your post useful in some way?
  • Have you double checked spelling and grammar?
  • Should you add a picture?
  • Are their people you should tag?
  • Have you properly credited any sources you’ve used?
  • Are you being needlessly confrontational?

Remember that there truly is no editing or deleting on social media. Once it’s out there, you can be sure that at least a few people are going to see it before you reconsider.

Relationships Are Key

Hiring managers want to see what you have to say on social. They also really want to know who you’ve connected with, and how those relationships work. This is why connecting with others in your niche is so important. You want to reach out to coworkers, college instructors, colleagues, as well as industry influencers.

Of course, having someone on your friends list isn’t going to do much to impress anyone. You have to do the work required to actually build relationships. This includes:

  • Commenting on Relevant Posts
  • Helping Others Promote Their Posts And Accomplishments
  • Participating in Conversations
  • Joining Industry Related Groups And Conversations
  • Reaching Out Through Direct Messaging When Appropriate
  • Ask Bloggers in Your Industry to Collaborate With You

Remember that building relationships on social media is a daily effort, and that reciprocation is key. You have to help others boost their social media presence in order to boost yours.

Know Where to Include Your Social Media Handles

Most resume writing experts agree that your social media handles should be listed on your resume with your other contact information. Most choose to place it after the email address.This is one section of your resume that you can be sure gets attention from hiring managers.

One more consideration; you’d never use a cutesy or off color email address on your resume. Keep that in mind when you create your professional social media profiles. In fact, you can customize the URL of your profiles so that they are professional and reflect your identity.


Your social media presence can be a true asset in your job search. Take advantage of the opportunity.

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5 Small Ways We Can Help the Planet Everyday, Not Just On Earth Day

Trust me, they're super easy.

Earth Day has come and gone, but there are still so many ways for us to do our part and help our planet!

As a species, we have produced more plastic in the last ten years than we did in the entire last century. The average American throws away 185 pounds of plastic each year and half of it is only used once. When it's thrown away, the trash just floats along. Literally.

By 2050, there will be more plastic in the ocean than fish.

This is really really not good. But, luckily, it's almost entirely avoidable.

Here's a list of things we can all do to keep our planet pretty and kick some ass for Mother Earth.

1. Ditch plastic straws

Yeah, you've probably heard this one before — but hear me out. We only use straws once and then we throw them away. They end up in the ocean and kill sea turtles. We're all guilty of this. Hell, I used to drink everything with a straw. But the important thing is that we change our ways and better not only ourselves but the environment.

If you still wanna use a straw, that's totally okay! Try using a glass or bamboo one. You can buy packs of them on Amazon for less than ten dollars, which isn't bad considering you'll be able to reuse these as many times as you want.

2. B.Y.O.F. (Bring your own fork)

And your own spoon. And knife, as well. If you plan on going out for the day and you don't want to bring your own food, you can just buy your lunch and use your own silverware. This way, you won't waste any plasticware and there is no unnecessary waste from your lunch.

3. Cups, too!

While we're on the subject of just bringing your own stuff, bring your own cup when you're out for the day! Whether it's your water cup or your travel coffee mug, bring it (even if you don't plan on making your own coffee or tea).

Why, might you ask? Well, because you can just go to your favorite cafe and get your favorite hot drink in your own cup! This is both more sustainable and more cost-effective (they actually charge you for the cup).

4. Don't! Use! Plastic! Bags!

No matter where you are or where you're shopping, please be sure to use a tote bag or any other kind of reusable grocery bag. It's better for the environment, it's easier for you to carry, and you can get one with whatever you want on it! Mine says "You look radishing" and it has a drawing of radishes. Very cute.

Also, if you're buying fresh produce, you can use lighter mesh bags instead of the plastic bags from the produce section!

5. For *that* time of the month

If you're a period-having person, you might want to rethink the way you handle your lunar cycle. On average, people who have periods will throw away 300,000 pounds of menstrual products in their lifetime. This is really really not cool.

I suggest switching from tampons and pads to menstrual cups and cloth pads. While the cups might seem weird at first, trust me — they aren't weird at all. Both cups and cloth pads are easier and longer lasting than your conventional period tools.

While there are a bunch of other tips I could most definitely talk about and rant about and advocate for, I feel like this is a good place to start.

Just be sure to reduce the number of one-time plastics you use and make sure you're cautious of the waste you produce.

Cover Image Credit: Penelope De La Cruz

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What YouTube Says About Our Generation

We can learn a lot from high school vlogs.

Last week I wrote an article that sought to examine YouTube, not as an entertainment platform, but as a revolutionary and powerful tool, capable of documenting and preserving our generation in ways which no generation previously could.

I wrote:

"The ubiquity of cameras has made it so that our images are being captured constantly whether we realize it or not. And with YouTube and the Internet, we are seamlessly being cataloged into a massive and growing database of humanity ... I think of YouTube as a time capsule. Centuries from now, everyone can look back through YouTube and wholly experience our generation: its sights, sounds, issues, and—most importantly—the individual personalities of, not just its Kings and Queens, but its ordinary people."

With this article, and in subsequent articles, I'd like to elaborate on this concept by exploring and showcasing various content on YouTube. In doing so, I hope I can get some people to look at Youtube through a different lens—one that understands it as a historical tool.

In this article, I'd like to share a type of video I've found much of on YouTube: "day in the life of high school" videos. In these videos, someone goes around with a camera and basically shoots, in documentary style, a full day of high school.

Here's one from 1996:

One of the fascinating things about a video like this is that, when we watch it, we tend to see it in the context of the present. I'll watch the video, but instantly my brain seeks out the differences and similarities between high school in 1996 and in 2016 (when I graduated high school).

Through this video, we see, documented in an unbiased fashion, the lives of ordinary people. And through watching these people, we can also extrapolate further information about that generation. We are ALL a product of our times, whether we realize it or not. Everything posted on YouTube lends some kind of window into the present that it was posted in.

For example, at around 17 minutes into the video above, the cameraman begins to hum the Mission Impossible theme, a movie which came out in May of 1996, right about the time this video was shot. It was a big blockbuster hit and was most definitely on the minds of high schoolers like these. While that might not sound too fascinating right now in 2018, it will be a much more fascinating detail to those studying pop culture history 100 years into the future.

Now take a look at a modern "day of high school" video:

Now, imagine you were somebody in 1996 watching this video today. In just 20 years, we can already see tremendous generational differences. In the 1996 video, people were detached when confronted with a camera; it was something strange to them. In 2018, the digital age has taken over completely. In this video, everyone understands that he is "vlogging," a term that didn't exist in 1996.

In fact, everything about this video screams of our generation: the slang, the music, the fast jump cuts, the concept of a "YouTuber," the dress, the technology, Internet culture, how everyone's plugging their Internet identities (Instagram, SoundCloud, etc.)... the list goes on and on. Going from the 1996 day of high school and then jumping to this one really puts my generation into perspective.

This video is much more polished and edited, and its clearly made with the intention to project oneself to an audience, rather than for purely documentary purposes like the video from 1996 was. It brings to light an unforeseen force working all around us: the rise of a new type of global culture, one that, through social media, is growing larger by the day.

But these are just two videos out of over a billion YouTube videos. Estimated, it would take 60,000 years of non-stop watching to watch every video that is on YouTube right now. That is a LOT of content, and ALL of that is focused on the thoughts, concerns, issues, and realities of THIS generation.

We will leave a footprint unlike any other generation in history; I think its important for all of us to understand that.

Cover Image Credit: YouTube

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