That's right. You didn't read that wrong: Limited Too is coming back. In 2016, stores will reopen with all the glitter and spunk that we remember. Bluestar Alliance, a brand management company, has acquired the trademark and expects to have around 200 stores open up within the next five years. Better yet, says Bluestar Alliance cofounder Ralph Gindi, "We're going to bring it all back."
Cue inner 10-year-old squeals!
Once again tweens everywhere be able to walk into the store and see clothes similar to what we were rocking ten years ago. Kids today will be able to wear the tracksuits in every color. They will be able to wear the cute shirts with the monkey, Bobby Jack, printed on them. They will be able to sink on down into the cozy inflatable furniture, conveniently placed by the checkout counters. They can wear the glittery pastel eyeshadow or the stick-on earrings to go with their scrunchy tank tops.
Hopefully, Limited Too will help young girls realize that they don’t need to look quite so grown up. Kids today won’t feel the need to look like they are going clubbing when they can barely fit into a training bra. They won’t need to pile on the makeup because the planners and notebooks at Limited Too will be able to tell them they are beautiful just the way they are. They won’t need to wear a push up bikini when they have all the prints imaginable in one of Limited Too’s tankinis. They won’t need to be taking a million selfies on their iPhones when they could go to their nearest Limited Too and use the photo booth to get their picture-taking fix.
As excited as I am, I have to ask – why now? Limited Too closed their 560 doors in 2008 after 21 wonderful, glitter-filled years. Why are they deciding to reopen now?
The reason, as cleverly pointed out by Policy Mic, is that Limited Too opened their doors in 1987. If their age group was centered around tweens, that would put these people in their upper thirties. These thirty-somethings are now probably have tweens themselves. What other place would they want to take their children clothes-shopping than one of the stores that they loved when they were their kids' age? Clever marketing tactic, Bluestar Alliance.
One thing is for sure, I’ll be counting down the days until their doors open and waiting for a time when it is socially acceptable to wear their scrunchy shirts again.
