On February 5th, the world was shook. After months and months of denial and complete media avoidance, Kylie Jenner emerged. She revealed that for the past 9 months she has been carrying Travis Scott's child, and gave birth to a baby girl on February 1st, 2018. She came out to the world in an Instagram post and apologized for keeping her fans in the dark about her pregnancy, then going on to explain that she wanted to prepare for this journey out of the media's eye and without judgment. In her Instagram announcement, she even included a link to a Youtube video following her 9-month journey.

Fans were completely shocked. Not only because the secret had finally come out after months of speculation, but because of the way it came out. Fans and critics all believed that the reveal would be in some sort of huge, crazy PR stunt. But, the Kardashian-Jenner clan decided to release a simple Youtube video.

This big reveal has left the world with so many questions. How did they pull this off? And how has everyone been able to keep it a secret? The Kardashian-Jenner clan have always lived their lives in the public eye, with every one of their moves being tracked and documented by their show, Keeping Up with the Kardashians. It is honestly amazing that the celebrity family was able to keep this under wraps. Perhaps they paid off news stations, tabloids, and photographers who captured the pregnant Kylie, but either way, this celebrity pregnancy will go down in history as one of the most effective ways to gain publicity.

No matter how hard the Kardashian-Jenner fam had to work to keep it a secret, the results have been a phenomenal PR stunt. You know the old saying that you want something you can't have? Well, that's exactly what the Kardashians are doing with the Kylie pregnancy. The public is used to gaining access to every aspect of the Kardashians life, so when we are suddenly restricted on the info we are able to obtain, we want it even more.

No matter the exact motivation for this hushed pregnancy was, Kudos to the Kardashian-Jenner clan for knowing how to keep us on the edge of our seats. All hail Kris Jenner, the queen of publicity!