Getting the right product at the right place at the right time and in the right quantity may appear to be a simple affair that a business would not find difficult to carry out. However, it is much more complicated in nature than it is assumed. A company may excel at product development and manufacturing of an item. It may also run effective marketing campaigns to bridge communication with its target audience. But if it fails to get distribution and logistics correct, then all of its efforts would go in vain.
Distribution is a critical area of business practice because it involves several stages, processes, and geographical locations where products are carried in large quantities. These products go through different stages of inspection, testing, storage, completing a long journey before reaching their destination. Meanwhile, they have to be delivered at the right location within the given time in no less than an immaculate physical condition. Therefore, it requires a lot of areas to be considered. Failure to get one right would ultimately lead to a hiccup in the entire distribution channel.
Most leading corporations hesitate to oversee the complications involved with the distribution. They would prefer partnering with service providers as part of a typical outsourcing practice. A profound example remains the Binzagr Company in Saudi Arabia, which is remarkably successful as a distributor and has some of the biggest players in the FMCG sector as clients. Chairman Abdullah Binzagr, a business magnate who remains a notable figure in the distribution business. Binzagr Company benefits from its roots dating back to the 19th century when it connected the markets of the Middle East with Europe.
Today, the company holds strong prominence in distribution, implementing key strategies which have proven to do wonders for their clients. Let us take the example of Binzagr Company, and how they have worked out their distribution strategy and its implementation.
Automation: Binzagr Company makes use of dynamic technology because it recognizes the role of automation in simplifying processes and allotting a competitive advantage to businesses. Whether it is ERP, machinery, or dynamic computer software, the distribution giant highly relies on the integration of modern technology in maintaining their top service standards.
Real-time data: They understand the importance of numbers, and therefore provide real-time data which offers all the required details for the key stakeholders to take notice of. Binzagr Company also keeps track of all the numbers and align them for their clients. This allows them and their clientele to take important decisions based on real-time statistically backed data.
Transparency: Keeping everything in the light with your business partner is vitally important, which is why the company takes a significant leap in implementing its strategy of keeping everything transparent. For this, they have employed blockchain technology which is a digital ledger maintaining records of all transactions and entries in an immutable and transparent manner.
Customer service: Lastly, the Binzagr Company believes that customer service is essential in a top-quality service. They have employed professionals who are always willing to take greater steps in restoring client satisfaction, promptly resolving problems, attending to queries, and providing clear communication.
