If you watch Youtube, or haven't been living under a rock, you know who Jeffree Star and Shane Dawson are. Jeffree boasts twelve million subscribers on Youtube, while Shane has over twenty million. Needless to say, these men are prominent in the Youtube world. Jeffree Star, along with his successful Youtube channel also owns a highly acclaimed make-up company, Jeffree Star Cosmetics, as well. There has been a new trend over the past couple of years where make-up brands will collaborate with celebrities and influencers to create products such as lipsticks, highlighter palettes, and the most popular form of collaboration, the eyeshadow palette. We've seen this trend with companies such as Morphe, Kylie Cosmetics, and now Jeffree Star Cosmetics.
It was announced February 23rd that Jeffree and Shane will be collaborating on a new eyeshadow palette for Jeffree Star Cosmetics. Along with designing an eyeshadow palette, the duo will document this process with a Youtube series. This will not be the duo's first Youtube venture together. If you haven't watched Shane's series "The Secret Life of Jeffree Star" go watch it, right now!! The two Youtubers are hilarious together and through their videos you can see a genuine friendship. I can't wait to see what this palette will look like. Jeffree is known for creating unique products, and with Shane's input I'm sure this palette will be one that is like no other. I can only imagine the hilarious names that will be given to each eye shadow shade.
This palette and Youtube series will not be released for a long time, but I'm sure it will be worth the wait.