I love makeup. It is something that I have fallen in love with over the years.
It gave me the boost of confidence I needed when I was feeling insecure, and it allowed me to be creative. Many other men and women have used makeup to find for the same reasons. People of different backgrounds, genders, race, and social classes.
But for some reason, we have only opened up the color range of foundation to the middle group of people.
Recently, Tarte released their Shape Tape Hydrating and Matte Foundation. They shared a picture that had 11 light shades, two medium shades, and two dark shades.
Excuse my language, but this is complete bullshit. The lack of darker shades is a slap in the face to so many people and so many other lovers of makeup.
Personally, I have never experienced this. I fall in the 11 light shades. Yeah, my shade has been sold out, but I could always order or get it somehow, but a brand has never made my shade entirely.
Even the shades names are exclusive to one race. In the hydration and matte foundation, they have three fair shades for each. Then for a light category, there are five light shades in the hydration foundation and 4 in the matte foundation.
If you are keeping count all together that is 15 shades for pale, white people. Different undertones and small differences between the shades, just for Caucasians.
Now getting into the medium skin tones that still include a lot of white people with tanner skin. Between both foundations, there are ten shades.
Right now, we are at a whopping 25 shades for white people or people that have medium skin tones.
Now for anyone darker than that there are five shades between both foundations for you to pick from and none that include different skin tones or shade names that guide you to select your shade.
Please, someone, inform me what shade Mahogany looks like because if someone gave me a name of a word to describe my shade name out of 30 different shades, I would be lost.
For a brand to be adamant about treating animals fairly and making sure their products are vegan — I would assume include all races in their product range.
For a brand which is making a way and encouraging men in makeup, I would assume again; they would include all races in their product range.
For a brand who sends YouTubers and Bloggers with deeper skin tones on brand trips to Bora Bora, I would assume they would include all races in their product range.
This has to change. Everyone deserves to have a shade that makes them feel beautiful. No matter backgrounds, genders, race, and social classes, everyone should have their shade.
Being a makeup lover, I would rather wait years for a full shade range to release than get a crap release for only white people to get to.
Tarte and several other brands have to step up their game because these shit releases are getting old.
