How to improve your Instagram marketing strategies
Start writing a post

How to improve your Instagram marketing strategies

Instagram Marketing

321
How to improve your Instagram marketing strategies

Gone are the days when businesses rely on printed ads or television commercials to advertise their products or services. Nowadays, social media plays a big role in marketing strategy of corporations worldwide. One of the biggest social media platforms is Instagram, with over 100 million users of the app.

This allows business owners to reach audiences they would never be able to do with traditional marketing. Now, you can even gain customers from halfway around the world. If you are new to Instagram marketing, here are some tips on how you can make the most out of this platform.

  1. Make your profile a business profile - One of the first things you need to do is make sure that your account is a business account. If you already have an existing account, you can easily switch it to a business one. What makes a business account better? For one, you can have ads without the need for Facebook advertising. You will also get to use Insights, Instagram's analytics tool which can show you your top posts, and the demographics of your audience.
  2. Regularly post content - Because there are so many businesses using Instagram to advertise, you need to make sure that your followers constantly see content from you. Always put teasers of your coming products. Add images and videos. You do not need to bombard your followers with many posts. Once a day is enough. Also, make sure to use Stories and even go Live once in a while.
  3. Do steps to increase your following - The thing with Instagram is, even if you have a business profile or curate amazing and eye-pleasing content if you only have a few hundred followers then it will be a waste. You want to have more people following you. One way to do that is getting automatic instagram likes. The more people like your posts, the more other users will see that your brand can be trusted.
  4. Partner with a social media influencer - One of the surest ways to get a wider reach is to partner with a brand influencer. Nowadays, these brand influencers have become our modern-day celebrities. Many users trust their recommendations and often check their posts to see what they wear, where they go and what they eat. Do your research to see who can best promote your brand. Just remember that those brand influencers with more followers may charge a lot more. To be safe, you can look for people with about 15,000 to 50,000 followers. They still have influence but they will not charge you that much compared to those who have hundreds of thousands of followers.
  5. Run giveaways - Another way to market your product is to have promotional giveaways! Do it in such a way that it will encourage more people to follow your account. This way, you will increase your following. Also, don't forget to add hashtags to all your posts. You can choose an already existing hashtag or create one that can be associated with your brand.
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

Slavery Was NOT Abolished

Jeevti from Pakistan would like to tell you so herself.

311
Standard.net

Unfortunately, at this time of year, we tend to overlook how incredibly blessed we are. We live in a free world, where we should not have to fear being penalized for our gender, sexual orientation, beliefs, or values. This is a fact we take for granted; in many other countries, simply being born female makes you an immediate target.

Keep Reading... Show less
Melisa Im

My Ethnicity

Hispanic is not a race... it’s an ethnicity. The term Hispanic describes a group of people whose common thread is language and/or culture. I’m a Hispanic woman born in Argentina to Korean parents. I self-identify as Hispanic/Latina and my personal experiences can’t be summarized by the color of my skin or the languages on my tongue. That is because every single person in the universe has a unique experience. Whether someone labels me as Korean or Argentine or American, that will never change my experiences as a Spanish speaker, immigrant, child of divorced parents, Californian, college graduate (Go Bears!), omnivore, writer, or any other label I choose for myself.

Keep Reading... Show less
Featured

When In Nashville

Here's some things you could do.

4100
Kaitlyn Wells

I have had the opportunity to visit so many places in my lifetime, and recently one of those places was Nashville, Tennessee. There is so much to do and see in Nashville but here are some of my favorites that I would highly recommend.

Keep Reading... Show less
Your Work Week As Told By Michael Scott And Stanley Hudson

"The Office" is basically the best American TV show created in the past 15 years (you can fight me on this). And through all its hilarity and cringe-worthy "that would never happen in real life" moments, the show really does have a lot of relatable themes, as can be seen by the little compilation I put together of Michael Scott and Stanley Hudson.

Keep Reading... Show less
October Is Overrated, Let's Just Accept This Fact

I have never liked the month of October. I like the fall weather and the beginning of wearing sweaters in the crisp fall air, but I never associated this with the month of October.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments