How to improve your Instagram marketing strategies
Start writing a post

How to improve your Instagram marketing strategies

Instagram Marketing

308
How to improve your Instagram marketing strategies

Gone are the days when businesses rely on printed ads or television commercials to advertise their products or services. Nowadays, social media plays a big role in marketing strategy of corporations worldwide. One of the biggest social media platforms is Instagram, with over 100 million users of the app.

This allows business owners to reach audiences they would never be able to do with traditional marketing. Now, you can even gain customers from halfway around the world. If you are new to Instagram marketing, here are some tips on how you can make the most out of this platform.

  1. Make your profile a business profile - One of the first things you need to do is make sure that your account is a business account. If you already have an existing account, you can easily switch it to a business one. What makes a business account better? For one, you can have ads without the need for Facebook advertising. You will also get to use Insights, Instagram's analytics tool which can show you your top posts, and the demographics of your audience.
  2. Regularly post content - Because there are so many businesses using Instagram to advertise, you need to make sure that your followers constantly see content from you. Always put teasers of your coming products. Add images and videos. You do not need to bombard your followers with many posts. Once a day is enough. Also, make sure to use Stories and even go Live once in a while.
  3. Do steps to increase your following - The thing with Instagram is, even if you have a business profile or curate amazing and eye-pleasing content if you only have a few hundred followers then it will be a waste. You want to have more people following you. One way to do that is getting automatic instagram likes. The more people like your posts, the more other users will see that your brand can be trusted.
  4. Partner with a social media influencer - One of the surest ways to get a wider reach is to partner with a brand influencer. Nowadays, these brand influencers have become our modern-day celebrities. Many users trust their recommendations and often check their posts to see what they wear, where they go and what they eat. Do your research to see who can best promote your brand. Just remember that those brand influencers with more followers may charge a lot more. To be safe, you can look for people with about 15,000 to 50,000 followers. They still have influence but they will not charge you that much compared to those who have hundreds of thousands of followers.
  5. Run giveaways - Another way to market your product is to have promotional giveaways! Do it in such a way that it will encourage more people to follow your account. This way, you will increase your following. Also, don't forget to add hashtags to all your posts. You can choose an already existing hashtag or create one that can be associated with your brand.
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

Haunted Houses For Halloween In New Jersey

The Top Scariest Haunted Houses In New Jersey

33192

Residing in New Jersey enables you to participate in various activities, and everyone has a favorite. In New Jersey, Halloween is also celebrated in a spooky way. There are many scariest haunted houses in NJ to celebrate Halloween. If you want to confront your greatest fears, Halloween Scariest haunted houses are ideal.

Keep Reading... Show less
Featured

Leaving My Backpack In The Library

Views about society and the stranger sitting right across from me

71523
https://unsplash.com/photos/O0T1SIgHAfM

As a college student, my backpack is an extension of myself in many ways. It contains my notes, pens, and computer vital for my success in college. It contains the snacks and water bottle I need to survive long days on campus. It also contains the "in-case" items that help put my mind at rest if I forgot something from home: extra hair ties, masks, and that backup-backup snack. With so much in my backpack important to me and my life on campus, it is no wonder that I can get apprehensive about it when it is not with me or in my line of sight. And that makes me wonder.

Keep Reading... Show less
Featured

5 Cool Gadgets To Make Your Car Smart

Don't let this stop you from making your car smart. You can change the one you have using smart gadgets that transform your car into a smart car.

121893

Cars are no longer just a mode of transport, where you only worry about the engine and how beautiful its interior is. These days, everyone wants to make their cars smarter, those with advanced technology systems. It makes sense for several reasons. It can make your vehicle more efficient and safer when you need to drive.

Keep Reading... Show less
Featured

The Inevitable Truth of Loss

You're going to be okay.

136560

As we humans face loss and grief on a daily basis, it's challenging to see the good in all the change. Here's a better perspective on how we can deal with this inevitable feeling and why it could help us grow.

Keep Reading... Show less
Featured

'Venom: Let There Be Carnage' Film Review

Tom Hardy and Woody Harrelson lead a tigher, more fun sequel to 2018's 'Venom'

107759
Photo Credit: Sony Pictures Entertainment – YouTube https://www.youtube.com/watch?v=-FmWuCgJmxo

When Sony announced that Venom would be getting a stand-alone movie, outside of the Tom Holland MCU Spider-Man films, and intended to start its own separate shared universe of films, the reactions were generally not that kind. Even if Tom Hardy was going to take on the role, why would you take Venom, so intrinsically connected to Spider-Man's comic book roots, and remove all of that for cheap action spectacle?

Keep Reading... Show less
Facebook Comments