Hypersexualization Of Women In The Media Part I of II

Hypersexualization Of Women In The Media Part I of II

Where "Now Open" can describe a store or a person.


Many of us watch TV, look at our smart phones, or even browse the internet on our computers at least once a day, normally more. But when you’re just browsing, do you realize the type of advertising that you are being exposed to, simply by what comes up on your screen? The answer, probably not. Fear not, I am here to help you understand what and how hypersexualization affects women in today’s society.

Hypersexualization is defined as girls being depicted or treated as sexual objects. It also means sexuality that is inappropriately imposed on girls through media, marketing or products that encourage them to act in an adult-like and sexual way. The problem with this is that many of these sexual acts are imposed on girls far too young to understand the implications of why they shouldn’t be doing this, which we can blame on the strong media culture we as a society has adapted to having.

If you never took a look at ads for cars or even foods, you would notice that a lot of them feature women in little to no clothing bending over in suggestive ways that having nothing to do with the product. An example of this is Dolce & Gabbana, where an ad shows a man seductively crawling over an underdressed woman, even though this is an ad for clothing. Another is Tom Ford cologne shoot, where the bottle of cologne is placed in between a women’s breast and her private area. This ad doesn’t make sense even with the product because it’s an ad for men’s cologne, but the company has used a women’s body to try to get men to buy it, which just shows how men see women’s bodies as a whole. Companies like American Apparel use the hypersexualization of women in almost all of their ads, using them wearing little of their own brand of clothing and using witty slogans like “Now Open” or using poses where the women can be seen as very exposed. These are just a small portion of the many ads that promote their products through hypersexualizing women.

There is no reason that these types of ads need to be shown in order to get people to buy a product, many people would buy them even without the exposing advertising. Although the media has taken a step back and there has been a decrease in how many of these ads include hypersexualization, there is still a lot that are influencing young girls across the world.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

Founders Of Color Q&A: Yarlap's MaryEllen Reider On Destigmatizing Women's Health

The father-daughter duo co-founded the brand and has since generated a passionate, dedicated community of women.

MaryEllen Reider

I was lucky enough to meet MaryEllen Reider over a decade ago as a fellow freshman in college. Since then, I had the luxury of being able to witness her evolution from the faithful companion I went to my first job fair with to the woman who is now a pioneer in destigmatizing the portrayal of women's reproductive health.

Keep Reading... Show less

My favorite Editor was feeling under the weather yesterday. All I wanted was to make her a vegan iced matcha latte. With distance forbidding it, I instead decided to write up this quick, easy recipe. I made it to be vegan and organic for optimal health benefits.

Matcha green tea is made from grounded green tea leaf and it comes with the most antioxidant boost ever.

Keep Reading... Show less

This coffee brand is USDA organic. Newman's Own Keurig coffee flavors are all organic. They have French Roast, Decaf, and a Special Blend. I'm in a committed relationship with the French Roast flavor. The smell alone from dispensing 1 cup of coffee sets a whole cafe jazz vibe.

I'm already relaxed when I smell the coffee all ready for dressing. The way I make my coffee is simple and sweet, literally. I add a spoon of organic brown sugar and a splash of organic almond vanilla milk. This cup of coffee has changed my life forever. I have never been so productive in my life and I truly believe it's because the coffee is organic.

Keep Reading... Show less

These organic, cruelty-free skincare products are great for hot, sweaty summers. I use them every day, so you will find my honest opinion about them all. I highly recommend using organic products because they are least likely to be harmful to your body.

This may seem like an extra step when it comes to your beauty routine, but it's really easy. These 5 products could be the start of your next beauty venture.

Keep Reading... Show less

These 5 Black Handbag Designers Should Be On Every Accessory Lover's Radar

With the push to support more Black-owned businesses, we've put together a list of Black owned handbag designers.

Ever since the current upheaval of societal silence happening in the country caused by the #BlackLivesMatter movement, there has been a bigger push for people to support Black-owned businesses.

Granted, there are a lot fo Black-owned businesses to support, it just takes time to find them. With that being said, fashion is a sector, just like any sector really, in a culture that still has people of color calling out for more diversity.

Keep Reading... Show less
Health and Wellness

Feel A Lil' Better: Because Therapy Dogs Aren't Just Cute, They're Working

Your weekly wellness boost from Odyssey.

No matter how good (or bad) you'd describe your health, one thing is for sure: a little boost is ALWAYS a good idea. Whether that's reading a new, motivating book, or listening to a song that speaks to your soul, there are plenty of resources to help your health thrive on any given day.

There are many different ways people overcome obstacles in their lives. Thankfully, the stigma surrounding therapy is slowly (but surely) slipping away and we're opening up about our problems and needs. For some, a good workout is just as relaxing. Others are learning how meditation can be a helpful tool in their mental health journey.

Keep Reading... Show less
Facebook Comments