4 Ways To Sell Tickets For Losing Teams.
Start writing a post

4 Ways To Sell Tickets For Losing Teams.

Even they have fans.

4 Ways To Sell Tickets For Losing Teams.

The New England Patriots will have no issues selling tickets for regular season games this season. Coming off one of the greatest endings to a Super Bowl game along with being the only professional team in the New England area, filling up Gillette stadium is the least of the Patriots concerns. But what about minor league teams or struggling franchises that who need to come up with innovative ideas to keep fans going to the games despite losing a majority of their games? Here are a couple intuitive ways these teams can keep ticket revenue at a competitive level with winning teams...

1. Finding a niche market.

Depending on where the location of the team is, finding a niche market can be a great way to find and retain loyal fans. For example, with LGBT (Lesbian, Gay, Bisexual, Transgender) rights becoming very prominent in America, this is a compelling market to sell, too. Multiple researchers have distinguished the buying power of LGBT couples in America. Compared to the average heterosexual couple, research has shown that LGBT couples are more educated and accumulate $94,000 in median household income. (Compared to $86,000 in heterosexual couples). This creates more disposable income and is a market who's buying power is increasing every year. They are also extremely loyal to organizations and companies who market for equality.

2. Promotions for youth organizations (halftime shows).

A bunch of franchises have already instilled these kinds of operations into their program planning. Youth basketball, hockey, football and others compete against one another while the main event is at halftime. This keeps the fans engaged and can boost ticket sales since parents and family members of these young athletes will buy tickets to watch. Also, by selling group tickets at discount prices for youth teams around the area, their families and friends will also buy tickets and fill up stadiums.

3. Utilizing social media.

Social media has become a vital aspect of any sport organization hoping to stay connected with their fans locally and across the world. Teams who have been suffering from consecutive losing seasons must find new ways to interact and keep fans following their page. One way is to reminisce about winning seasons of the past and how the future remains bright for the team. For example, the team's Twitter page can post a photo with the headline, "On this day in 1986, the New York Mets clinched a birth into the Playoffs." This will remind fans that the team has a rich history and it won't be long before they start winning again.

4. Mobile Device Accommodations

It's 2015 and any stadium, arena, or venue without free Wi-Fi for fans is outdated. If a man has two free tickets to a baseball game and wishes to bring his wife who isn't really a fan, this accommodation can be the "make or break" of her decision. With new Snapchat locations and filters, the younger generations love when people see where they are and what they're doing. If arenas begin to institute charging outlets for mobile devices, it could begin a new fad in entertainment industry venues.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments