History In Atlanta: The Hype Behind The Hot Sign
Start writing a post
Student Life

History In Atlanta: The Hype Behind The Hot Sign

The sugar-glazed icon and its place on Ponce de Leon

History In Atlanta: The Hype Behind The Hot Sign

There's no question in that the circle of neon red reading "HOT NOW", with its promises of warm, saccharine pillows of the greatest and glazed-est fried dough ever to touch your tongue have had at some point, a place in our childhood. Living in Atlanta especially, is the iconic and still retro-style Krispy Kreme located on Ponce de Leon, an establishment that even as a chain, has earned and retained its rightful place among the community. But how did the business start, and moreover- how did the business find one of its very original homes shining among the Atlanta skyline?

While the Ponce de Leon location is often credited as the OG Krispy Kreme, the first store actually started in Winston-Salem, North Carolina by Vernon Rudolph in 1937. After collecting a top-secret yeast-raised doughnut recipe from a French chef in New Orleans, Rudolph rented the Winston-Salem building and began selling his doughnuts to local grocery stores. Word (and the irresistible smell) got around, and soon Rudolph was selling his product to customers lined up the sidewalk.

As demand increased, Rudolph's outreach had to expand too. Krispy Kreme first came to Atlanta as strictly a wholesale store located on 451 Ponce de Leon Avenue, and moved to its current location in 1965, where it began serving like an actual restaurant. Directly across from the iconic and glittering "doughnuts" sign, was the equally iconic Kodak sign atop the old Goody's film developing store. Many Georgia residents recall today going there for a treat and seeing the hippie counterculture present and alive in the city.

The famous "hot sign", surprisingly, was not invented and implemented until 1992. The glowing red beacon declaring hot, just-made glazed doughnuts has burned bright its place in Hotlanta ever since.

The store was remodeled in 2003, but still features its signature kitsch, with diner-style swivel chairs, a window for viewing hundreds of freshly-fried doughnuts gliding down the conveyor belt, and of course- stacks of their classic paper hats.

And while many local and more artisan doughnut shops have since began their rise in Atlanta, sometimes, when the hot sign is glowing with temptation, one still just has to stop in for a hot glaze doughnut. Or a dozen.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

No Sex And Upstate New York

A modern-day reincarnation of Carrie Bradshaw's classic column


Around the age of 12, when I was deciding whether or not to be gay, Satan appeared on my left shoulder. “Ramsssey,” he said with that telltale lisp. “Come over to our side. We have crazy partiessss.” He made a strong case, bouncing up and down on my shoulder with six-pack abs and form-fitting Calvin Kleins. An angel popped up on the other shoulder and was going to warn me about something, but Satan interrupted- “Shut up, you crusty-ass bitch!’ The angel was pretty crusty. She disappeared, and from that moment forward I was gay.

Keep Reading... Show less

To The Classes That Follow

I want you to want to make the most of the years that are prior to Senior year

To The Classes That Follow
Senior Year Is Here And I Am So Not Ready For It

I was you not that long ago. I was once an eager freshman, a searching sophomore, and a know-it-all junior. Now? Now I am a risk taker. Not the type that gets you in trouble with your parents, but the type that changes your future. Senior year is exciting. A lot of awesome things come along with being the top-dog of the school, but you, right now, are building the foundation for the next 4 years that you will spend in high school. I know you've heard it all. "Get involved", "You'll regret not going to prom", "You're going to miss this". As redundant as these seem, they're true. Although I am just at the beginning of my senior year, I am realizing how many lasts I am encountering.

Keep Reading... Show less

The Power Of Prayer Saved My Best Friend's Life

At the end of the day, there is something out there bigger than all of us, and to me, that is the power of prayer.

Julie Derrer

Imagine this:

Keep Reading... Show less

Why Driving Drives Me Crazy

the highways are home


With Halloween quickly approaching, I have been talking to coworkers about what scares us. There are always the obvious things like clowns, spiders, heights, etc. But me? There are a number things I don't like: trusting strangers, being yelled at, being in life or death situations, parallel parking. All of these are included when you get behind the wheel of a car.

Keep Reading... Show less
Baseball Spring Training Is A Blast In Arizona
Patricia Vicente

Nothing gets me more pumped up than the nice weather and the sights and sounds of the baseball season quickly approaching.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments