He’s everywhere. It seems like you can’t escape it. From a Twitter account called “Same Pic of Harambe” to the disturbing #DicksOutForHarambe trend, the now infamous silverback gorilla Harambe has become the next Internet sensation. Let that sink in.

Internet sensation.

A rare gorilla, one of the most popular animals at the Cincinnati Zoo, was killed because a child fell into the gorilla pit and was being dragged around by the animal. Due in part to faulty preventative safety measures by the zoo and careless parenting, this child found itself in the grasp of a wild animal that had zero interaction with other human being besides the ones that came in to feed him and were around him constantly. This was a miniature human, so Harambe was most likely confused and scared, along with the screaming.

Harambe was shot and killed because he posed a threat to the child’s life and, the Cincinnati Zoo taking great caution, saved the child’s life. But Harambe’s was not spared. And honestly, the event was quite traumatizing for not only the staff at the Cincinnati Zoo, but animal lovers everywhere.

Then, after a week or two, I did not hear anything more on the subject. It wasn’t until just a few weeks ago that I started hearing everyone talking about him. “RIP Harambe” was being tossed around whenever someone made a mistake or wiped out. And now this completely ludicrous #DicksOutForHarambe. Honestly people, what the heck does this even mean? I mean, if you’re willing to face charges for public indecency then be my guest, I can play Pokémon Go from the confines of my own home.

But seriously though, this whole thing has gotten out of hand. There is an online petition locally in Cincinnati that thousands of people have signed to have the Cincinnati Bengals rename their team to the Cincinnati Harambes to honor the “fallen hero of Cincinnati.”

And I get it, some of these people are probably trying to keep the conversation alive by pulling these kinds of stunts, and to gain media attention is the ultimate goal of course. But isn’t there any better way to keep this alive than with putrid hashtags and useless petitions to rename sports teams?

Maybe I’m wrong and this could end up being really beneficial in the long run. If I’ve learned one thing from Batman, it’s that, “You either die a hero, and live long enough to see yourself become the villain.” Harambe died a hero – now it’s time to honor his legacy in the correct way, instead of in a joking manner.

This means diverting attention away from this nonsense and focusing on environmental reform. Focus on saving the silverback gorillas, because Harambe II might be out there somewhere, but we may never know if the species goes extinct. I’m not trying to use this as a platform. I merely want to make the point that this nonsense has to stop, and referring to Harambe in this joking fashion is tarnishing the legacy of an Animal Kingdom Hero.