Gymboree is a children's clothing store that has been around for years. I know for a fact I was wearing Gymboree when I was little and a lot of grandma's who come in always say how their children were in it and now the grandchild is wearing it.
To start off before we really get into it, I may be a little biased as I work for Gymboree but I am not trying to change opinions simply trying to give a new viewpoint.
The company recently rebranded it's clothing in Gymboree this means less clutter on the floor, a more modern look, and a slogan to go along with it. Since it's rebranding there are so many negative articles out there about how parents hate the new Gymboree. Such as The Wall Street Journal or on LinkedIn, where all articles focus on how parents aren't happy with the new look.
Now granted the clothing did change but it's also because before the big girl sizes (5-12 years-old) matched the baby girl look. Well, a lot of the older kids don't want to match their baby sister or brother. Personally, I love all the new styles that they've brought in to keep up with the times.
Many might also be mad because the prices seem to have gone up. This is not exactly the case... you see most of the prices are similar if not the same as the old clothing's regular prices. The only difference that is occurring is that the sales are not what they were. Many are upset by this but it might be partially because of when the new clothing came in, the old clothing had to go. This meant all the old clothing marked down significantly cheaper in order for it to sell faster.
The other thing to keep in mind is that the company did declare bankruptcy a year ago. Obviously, something had changed and many of those changes occurred already.
I also want everyone to keep in mind that the people who go online are normally only the ones who have something negative to say, it's important for you to come in and see the outcome yourself. Don't just take what the internet is saying for fact. It costs nothing to stop in the store and check out the new clothing style. You might find you love it.
