Many Gen Z individuals have started thinking about home ownership, renting and other ways to invest in real estate. They are reshaping how the real estate industry operates with an emphasis on affordability, sustainability and walkability of local communities.
Real Estate Investment Trends Favored by Gen Z
As younger generations enter the investment market, real estate trends are shifting in response to their values and preferences. Below are a few areas experiencing shifts.
Home Ownership
Gen Z is transitioning away from traditional home ownership, recognizing that it is often more affordable to rent or partially own. Because this generation has student loans to pay and is affected by rising living costs, owning a home the old-fashioned way is improbable.
Property Investment
Gen Z can be flexible with property locations because rising remote work opportunities do not require them to work in cities. A property does not have to be in perfect condition either, since Gen Z is adopting the fix-and-flip method for home renovation.
Technology
Technology is impacting real estate trends. Gen Z uses online platforms to find properties, sometimes opting for an iPhone realtor, such as Zillow or Redfin, instead of a real agent. They also put more value on peer reviews than previous generations.
4 Popular Investment Options
Gen Z is exploring new investment options as traditional ones become less accessible.
1. Fractional Ownership
Fractional ownership is when a group of people each invests a small amount of money and jointly owns a property. They could live there themselves or rent it out. This option is more practical for Gen Z, given the high market costs and increased student loan debt.
2. REITs
Gen Z can also buy shares in a Real Estate Investment Trust (REIT), which can help individuals earn money and invest in real estate without operating or paying for it themselves. This is a good option for young investors without substantial real estate knowledge.
3. Rentvesting
Rentvesting is another common option, allowing individuals to rent and live in a preferred location, while purchasing a property in a more affordable area to build wealth. This helps Gen Z enter the property market while still living their desired life.
4. The BRRRR Strategy
With the Buy, Renovate, Rent, Refinance, Repeat (BRRRR) strategy, investors purchase multiple properties to maximize value, diversify portfolios and create long-term wealth. It is a more cyclical investment trend for Gen Z to participate in.
How Gen Z’s Values Influence Their Financial Decisions
Gen Z has unique values that differ from previous generations. Below are two common ones that influence their real estate decisions.
Sustainability
Properties with eco-friendly amenities, such as solar panels and water-saving appliances, are desired by Gen Z. Buildings equipped with smart technology, such as thermostats, are also valued. These features favor the environment in a world experiencing the negative impacts of climate change.
Community
Gen Z real estate investors value walkable communities. They want to walk to the grocery store or ride their bicycles along the sidewalk. In the United States, cars are almost a necessity for traveling, but they are also increasingly more expensive nowadays. Gen Z wants to live in places where a vehicle is not required.
Practical Advice on Investing
Investing is a serious process for young individuals looking to buy property. Without a financial advisor or real estate professional, it can be hard to know what to do. Below are some tips for getting started.
Research Properties
Gen Z individuals are likely more tech-savvy than previous generations. Utilize online real estate websites and apps to search for properties in the desired area. Consult social media for tips and tricks. However, investors may still need to hire a professional, as not everything on the internet is trustworthy.
Managing Risk
Focus on low-risk investments, since young investors are likely to have limited funds. Find properties with minor fixes, such as painting, that can be done as a DIY project. Steer clear of buildings with significant issues, such as plumbing or electrical. These require a professional and become costly.
Building a Real Estate Portfolio
Gen Z investors must build a solid real estate portfolio, factoring in financial goals and lifestyle. This may involve purchasing short-term rental properties and registering them on Airbnb or Vrbo. Investors could also pool funds with peers to share a property. Sustainable buildings are the future, so investing in them now is a wise decision. The key is to start small and develop your portfolio over time.
Gen Z Investors
Gen Z faces significant financial challenges and possesses unique values compared to older generations searching for real estate investments. Consider these factors and build a portfolio that aligns with your overall goals.
