Tips for Displaying Appreciation to Your Customers

Customer Service Expert, Gary Brewster of Oneida Provides Tips for Displaying Appreciation to Your Customers

By taking a more direct and proactive approach to managing your customers, you can open up a new avenue of success for your business.


Customer relationships are a core part of your business success. Many businesses that outperform their competitors are just more responsive in this area. By taking a more direct and proactive approach to managing your customers, you can open up a new avenue of success for your business. How can you display genuine appreciation to them? Here are tips and practices from customer service expert and accomplished entrepreneur, Gary Brewster in Oneida, Tennessee that you can adopt.

Event Sponsorship

There are many small signs of appreciation you can show to customers, but hosting an event provides significant evidence to customers that your business genuinely acknowledges and cares for their support. With these events, you can treat customers as guests - which can be a great way to elevate your relationship with them. After these events, you can follow-up with your customers, build upon that relationship, and gain additional insights into their expectations.

Customized Products and Services

Customers will be pleasantly surprised to see products specifically catered to their preferences. This shows that you do respond to their feedback and are appreciative of the information they provide. Also, you are reinforcing the fact that your business firmly puts a priority on their needs and is committed to elevating their experience. You can personalize your products through a couple of means, including offering them in certain colors, modifications, labels, and more.

Use Handwritten Notes

A handwritten note is one of the best ways to convey authenticity in your messages. When you use this medium for sending messages of appreciation to your customers, it generates a more positive response. In a world saturated with emails, social media messages, and mobile text, a handwritten letter can stand out. You can work with your team in organizing a schedule where customers are sent handwritten notes. These can especially work great for the holiday season as customers are more receptive to goodwill messages during this time.

Develop a Loyalty Program

While your business benefits form loyalty programs, they also make the customer feel more appreciated. For your most consistent customers, you are sending the message to them that their loyalty has not gone unnoticed and that you are truly grateful. When repeat business is rewarded, the long-term benefits will be valuable. Instead of merely creating a loyalty program from scratch, consider doing research and recognize specific purchasing patterns within your customer base. You can then highlight certain products they favor and make that the focal point of your loyalty program.

When it comes to maintaining a high standard of customer service, communication and goodwill are valuable. Showing appreciation to your customers is more than simply communicating with them, but also conveying a general sense of commitment to their needs. Your business stands to gain immensely by developing this unique approach to customer service. Consider adding more of these elements as you build your customer service strategy with your team.

About Gary Brewster:

Gary Brewster in Oneida, Tennessee is an entrepreneur and commercial roofing expert. Driven by building excellent relationships, he takes pride in providing the best customer service possible. As a business owner, his goals include delivering exceptional service, solving complex problems, and giving back to the community. Outside of the office, Gary enjoys spending time on his family farm with his wife, children, and grandchildren.

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'Star Wars: The Rise of Skywalker' Trailer Left Me Confused

The end of an era.


Many questions arise after viewing the teaser trailer for the upcoming film, "Star Wars: The Rise of Skywalker," set to release in December 2019. The film, being the ninth episode in the beloved story, is expected to tie up loose ends and reveal many twists.

The Skywalker saga has been going on for about 40 years. Some feel that the storyline has been drawn out, while others marvel over the new generation of characters. To fully grasp what the upcoming film entails, we must analyze the trailer, in full depth.

It opens on a scene with Rey, standing in a desert, breathing heavily and looking fearless, as always. We hear Luke speaking over the scene, confirming Rey's role as the "legend" of her generation. Rey then whips out Luke's lightsaber, runs and dodges an oncoming ship (the pilot being unknown to us). The scenes shift from Kylo Ren attacking someone in a forest, to characters from the previous films, BB8 with a new droid, and Chewbacca and Lando piloting the Millennium Falcon. The trailer peaks to a wholesome clip of Leia and Rey embracing, then show someone's hands holding the medal of honor. We see a breathtaking view of what seems to be remnants of the Death Star, with our characters standing heroically, looking out on the landscape. Then the ultimate confusion begins: the screen fades to nothing and we hear menacing laughter from, who many fans have speculated, Emperor Palpatine. So much happens within this short span of 2 minutes. It is only expected to finish the trailer with questions and speculations.

The title, "The Rise of Skywalker," reveals many key elements in itself. We know that Rey is probably the one to rise up and save the day, so could the title be a clue to her relationship with Luke? It only makes sense to finish her story by filling in the holes of her background. If the Skywalker is not Rey, then who could it be? Also, as seen in "The Last Jedi," Kylo Ren had found a spark of light within him, battling alongside Rey. Does that light disappear? We see in the trailer someone patching together his mask, which could be signifying his return to the dark side.

The last scenes of the teaser trailer are the most confusing and powerful. The medal of honor takes us all the way back to the beginning, being an item received by Luke in "A New Hope." The destroyed Death Star laying crumbled in the water could be a sign of returning evil. The laugh at the end of the trailer has to belong to Palpatine. According to IMDB, his name is on the cast list. He died along with the Death Star, but maybe his return will tie up the Skywalker story in an unexpected way. The last words Luke says before the laughing begins is, "…no one's ever really gone."

Director J.J. Abrams has stated in many interviews that this film is a story of its own, no matter how hard his team tried to include everything from previous plots. By giving the new generation a chance to change the course of events one final time, the Star Wars saga will hopefully end in good tone, concluding the timeless story.

You can watch the trailer here.

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Robb Misso, Award-winning CEO, Describes 7 Great Techniques Small Business Owners Use to Hire Top Talent

Discovering premiere talent is no easy task, but it's one of the best investments you can make for the future of your business.


Hiring great employees is a difficult task, but hiring them for a small business or startup is far more difficult. Not only is your budget more limited, but you're also looking for a more specific kind of person. Working in a small business is inherently more difficult due to the flatter structure and greater responsibilities, so not only do you need someone skilled, you need people who can thrive under pressure. By focusing on these seven techniques detailed by Robb Misso, the CEO of DMS and a John C Maxwell Executive Council member, you can find the right people to hire for your company.

1. Focus on Brand Development from the Start

Attracting top talent for your small business is difficult because you have no branding at the start. Some people grow up thinking about working for global corporations because they have an expectation of how it would be to work for them, either due to a positive company culture, the impact they have on the world, or both. To get people to want to work for you, your business must have that same appeal. Develop a strong brand from the start and you'll make things easier for yourself.

2. Challenge Them

To get the best people, you have to offer the best projects. Top talent generally doesn't want to waste their time on something that bores them. Give them interesting projects, stimulate their minds and imagination, and they'll come in through the door.

3. Create a Small Business with Intent

Just making a small business to make money isn't enough, though it's a good start. You must have a greater goal in mind. You must have a vision. It's that vision that will drive people with passion to work for you. You must also learn how to present that vision and mission to people in the best possible way.

4. Go Out and Meet People Constantly

When you're looking to hire more people, the best thing to do is keep meeting new people. Go out to events and meet-ups and networking conferences and talk to people. Not only will you meet more potential employees, you'll also get to develop your brand and talk to potential partners and investors.

5. Look to Your Community

There's nothing like a consumer when it comes to criticism. No one is more critical than someone who bought your offering. Chances are, parts of your community are skilled workers. Why not hire them? They're already invested in your product, making them great potential hires. In some instances, such as positions for your sales force, their eagerness can make up for their lack of initial skill.

6. Look to Other Parts of the Globe

Your small business may have limited capital and reach, but the Internet has made it easier to find remote workers than ever before. While you won't have the comfort and intimacy of face-to-face interaction, they can give your small business skills you can't find locally. It can also end up being cheaper, especially if you just need them for specific tasks.

7. Create a Positive Workplace

A great workplace environment doesn't just help you keep employees, it'll help you get them. "When they first walk into your office for their interview, they should be met with smiling faces and people who are genuinely enjoying their work," stated Robb Misso. Nothing pushes away top talent like anger, frustration, and a general feeling of negativity. Developing a positive workplace is about having the right company culture, as well as having a comfortable physical space that people won't mind spending long hours in.

Hiring top talent for your small business is no easy task, but it's not impossible either. You just have to do it mindfully. You can't just send out fliers and expect great people to walk in. Develop your brand and your company culture from the start. Meet as many people as possible to expand your fishing waters. It's time-consuming, but consider it an investment in your small business's future.

About Robb Misso:

Robb Misso founded Dynamic Manufacturing Solutions in order to go about manufacturing differently. For 25 years, he has worked tirelessly to create a positive work culture and empower skilled workers both inside and outside the office. Robb Misso is also the recipient of Austin's "Recognize Good Award," which honors community-minded individuals for local charity work.

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