Customer relationships are a core part of your business success. Many businesses that outperform their competitors are just more responsive in this area. By taking a more direct and proactive approach to managing your customers, you can open up a new avenue of success for your business. How can you display genuine appreciation to them? Here are tips and practices from customer service expert and accomplished entrepreneur, Gary Brewster in Oneida, Tennessee that you can adopt.

Event Sponsorship

There are many small signs of appreciation you can show to customers, but hosting an event provides significant evidence to customers that your business genuinely acknowledges and cares for their support. With these events, you can treat customers as guests - which can be a great way to elevate your relationship with them. After these events, you can follow-up with your customers, build upon that relationship, and gain additional insights into their expectations.

Customized Products and Services

Customers will be pleasantly surprised to see products specifically catered to their preferences. This shows that you do respond to their feedback and are appreciative of the information they provide. Also, you are reinforcing the fact that your business firmly puts a priority on their needs and is committed to elevating their experience. You can personalize your products through a couple of means, including offering them in certain colors, modifications, labels, and more.

Use Handwritten Notes

A handwritten note is one of the best ways to convey authenticity in your messages. When you use this medium for sending messages of appreciation to your customers, it generates a more positive response. In a world saturated with emails, social media messages, and mobile text, a handwritten letter can stand out. You can work with your team in organizing a schedule where customers are sent handwritten notes. These can especially work great for the holiday season as customers are more receptive to goodwill messages during this time.

Develop a Loyalty Program

While your business benefits form loyalty programs, they also make the customer feel more appreciated. For your most consistent customers, you are sending the message to them that their loyalty has not gone unnoticed and that you are truly grateful. When repeat business is rewarded, the long-term benefits will be valuable. Instead of merely creating a loyalty program from scratch, consider doing research and recognize specific purchasing patterns within your customer base. You can then highlight certain products they favor and make that the focal point of your loyalty program.

When it comes to maintaining a high standard of customer service, communication and goodwill are valuable. Showing appreciation to your customers is more than simply communicating with them, but also conveying a general sense of commitment to their needs. Your business stands to gain immensely by developing this unique approach to customer service. Consider adding more of these elements as you build your customer service strategy with your team.

About Gary Brewster:

Gary Brewster in Oneida, Tennessee is an entrepreneur and commercial roofing expert. Driven by building excellent relationships, he takes pride in providing the best customer service possible. As a business owner, his goals include delivering exceptional service, solving complex problems, and giving back to the community. Outside of the office, Gary enjoys spending time on his family farm with his wife, children, and grandchildren.