The Creator And Inspiration Behind 'Flora By Fauna'

The Creator And Inspiration Behind 'Flora By Fauna'

Access to all the plant pun prints you need in your life.

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Recently, a good friend of mine has launched her business called "Flora by Fauna." Her name is Maria Kravets and she is someone I have looked up to ever since I was little. She's always been an inspiration, whether it be through her dedication to social issues, or her encouragement to define yourself in whatever way you want. She is the definition of a bad-ass. I interviewed her to learn a little bit more about her business.


Maria Kravets


1. Where did you come up with the name "Flora by Fauna?"

@byfauna on Facebook

I was trying to think of something simple but catchy. Not too long so that people could remember it easily…I think using alliteration helps with that. "Flora" refers to any kind of flowers or foliage and "Fauna" refers to animals and wildlife. Since (technically) humans are animals, through my name I'm saying that I'm making some sort of goods with flora on them.

2. What is Flora by Fauna?

byfauna.com

My pride and joy. She's come a long way and she's got a long way to go. Currently, it's a little online boutique (I only have seven different prints as of now but hoping to introduce more in the coming weeks!). I have somewhat of an inappropriate sense of humor and I LOVE plants and flowers so I figured, "Why not combine the two?" My favorite thing to do is use my creativity to make my everyday surroundings more enjoyable and fun to be in. And thus, Flora by Fauna was born.

3. What/who inspired you to start this business?

byfauna.com

I think there were a few people who inspired me to do this. My parents, first and foremost. My mom is crazy intelligent and driven – both she and my dad worked extremely hard to create a good foundation for me and my sister. She and my dad built a life completely from the ground up in the US after they immigrated here from Ukraine after the collapse of the Soviet Union. Besides my parents, my biggest source of inspiration is Beyoncé. I admire her drive and her work ethic so much. How she manages to do all she does is beyond me. She controls her life, she goes for what she wants, and doesn't take shit from anybody. Sometimes when I feel overwhelmed and unmotivated, I'll listen to her music or watch one of her videos and so pumped up and ready to go get what I want in life.

4. Are you running this business alone or do you have other help with it?

byfauna.com

As of now, I'm running everything on my own – Marketing, Design, PR, Finances – are all me. I've had friends help me with things like testing the site or some emails but other than that it's a one-woman show.

5. Do you plan on keeping it print based or will there be other products you will make down the road?

byfauna.com

I'm definitely hoping to introduce new products! My approach to anything is to lay a solid foundation and then make one thing the focus of my efforts, perfect it, and move on to the next thing. Right now, I want to design some more prints, improve my site, and better understand how to market my product to the correct demographic. Marketing is really going to take most of my time. After I get the hang of all of that, I'll look to add new merchandise.

6. How can others help spread the word about Flora by Fauna?

byfauna.com

Social media! Since we're solely an online retailer (no brick-and-mortar) Instagram, Pinterest, and Facebook are my biggest marketing channels right now. If anyone wants to pin some of my prints to their board, wants to shout us out on their story on Instagram, or share our posts on FB, it would be a huge help. Also, follow @byfauna on Instagram and Facebook and Flora by Fauna on Pinterest.

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Why It Is Scientifically Proven That Golden Doodles Are The Best Kind Of Dogs

No matter what color you have, they are awesome.
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Let me first say that golden-doodles are golden retrievers and a poodle mix. It's a big difference from other doodles. This is a new, popular kind of dog, that is known worldwide. It has been proven (not really but let's say it is) that they are the best dogs ever, in every color. Here are some reasons why:

1. They are great with kids!

2. Especially sick kids or kids with disabilities!

3. They enjoy the party life!

4. They love every kind of weather!

5. They can help you pass the hardest levels on Candy Crush.

6. They think they are humans.

Or just big babies.

7. They have the best manners!

8. They give the best hugs!

9. They make great therapy dogs! (Plus they are hypoallergenic)

10. They make everything a treasure!

11. They make the best snuggle buddies.

12. They make you laugh on your worse days.


* Basically all these pictures*

13. They are superstars!!

14. They make great study buddies! (Very important for college students or middle/high school students)

15. But most importantly, they are the cutest.

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5 Things That ALL Millennials Get Wrong About Investing

Millennials tend to save more conservatively and our aversion to taking risks may prevent us from reaching our full wealth potential.

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Millennials get a bad rap when it comes to making personal finance decisions. But while we may enjoy our avocado toast, surprisingly enough, we're also saving more money than previous generations. We also tend to save more conservatively and our aversion to taking risks may prevent us from reaching our full wealth potential.

Here's what millennials get right about their money and where room for improvement exists.

1. We wait too long to start

Even though experts have long recommended starting an investment portfolio as young as possible, many millennials hesitate when it comes to opening their own trading accounts. This results in missing out on the opportunity to sit back and watch our money grow through compound interest.

Many of us utilize savings accounts but relying solely upon these avenues prevents us from letting our money do the heavy lifting for us. Most savings accounts pay relatively little in terms of interest, often less than 1%. Throwing all our money into savings accounts earns us mere pennies for each $100 we invest.

Instead, millennials need to harness the power of the stock market which provides far more in terms of long-term financial gains.

2. We overvalue cash

Because we came of age during an era of financial crisis, millennials shy away from the stock market. But this hesitancy costs us big time in terms of future economic freedom.

No reward comes without risk, and by far the easiest way to reap huge financial gains remains investing in high-yield growth stocks. The best time to take any financial risk occurs before age 35, before the expenses related to home ownership and child-rearing require more financial conservancy.

Stashing away a small amount of cash under our mattresses for emergencies can't hurt, but wasting valuable time simply saving for a rainy day impacts our long-term wealth. If you're hesitant about investing on your own, hire a qualified financial advisor to manage your investment portfolio.

3. We miss out on tax deductions

Failing to diversify investments means missing out on valuable deductions come tax time. While interest from savings accounts gets taxed at the same rate as ordinary income, the capital gains tax rate remains substantially lower.

In addition, certain types of investments, such as investments in oil and gas partnerships, allow taxpayers to take advantage of government subsidies to offset any potential risks to capital.

Millennials do themselves a disservice by failing to seize these opportunities, as experts predict no decrease in demand for these resources over the next few years.

Even making an additional contribution to a 401k or other qualified retirement account can offset tax liability but far too few of us take advantage of this potential tax-buster!

4. We don't do enough diversifying 

Even though one out of every six millennials possesses over $100,000 in assets, few take the time to adequately diversify their investment portfolio. A strong portfolio consists of a mix of high-risk, high-yield stocks, steady, reliable blue-chip stocks, bonds and other forms of property.

Failing to diversify costs us big time in the long term. No matter how much cash we stash away today, inflation remains a powerful force that decreases the value of each dollar saved over the life of our savings.

The only way to account for price increases due to inflation remains investing in the stock market, where gains have a reasonable expectation of keeping pace.

5. We ignore history

Many millennials, myself included, tend to panic when we hear news stories of the stock market rising and falling at breakneck speeds. Indeed, current fluctuations in the Dow tempt many of us to pull out of riskier investments in exchange for less risky vehicles such as bonds.

Savvy millennials, though, resist the temptation to abandon ship.

Historically, investments in the stock market pay off over the long term. Market ups and downs tend to balance out over time.

Despite saving more than ever, we millennials need to educate ourselves about the importance of building a diversified investment portfolio.

Being willing to take greater risks while we're young will lead to a wealthier, more financially free retirement down the line. We millennials must learn to make our money work for us!

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