You Know Films and Atlantic Films have given us a first-class ticket to the 808's world domination. From its birth in Japan, to its American debut in New York, to its adoption in Miami, see how the world's musical scenes made this drum machine their own. Watch trailblazing OGs like Afrika Bambaataa, Mike D and Rick Ruben share their affinity for the machine while leaders of the new school like Pharrell, A-Trak and Diplo share how it remains the lifeblood of today's hottest music, giving us the boom and bounce that have rocked us for over 30 years.
This black sheep of a drum machine was first overlooked for its idiosyncratic sounds, when all people wanted were drum samples that sounded like acoustic drums. Once the electro wave began to swell, however, producers acquired a refined taste for the 808. Find out which Atlanta producer used the 808 to give birth to trap music as we know it, which pop singer used it to make his listeners more compassionate towards global poverty and why the 808 was discontinued after a limited run. The documentary drops on Apple Music December 9th.