A gum commercial? Being romantic? Causing tears? What is this nonsense? Normally, gum doesn't come to mind when you think of romance, but Extra's newest gum commercial will probably change your thoughts of romance all together. Girls everywhere are reevaluating their love lives, and overthinking each encounter they've ever had when asking for a piece of gum because of this ridiculously adorable commercial.
Basically, the commercial tells the story of two high school sweethearts who end up getting engaged by the end of the ad. If that isn't cute enough for you, the love song "Can't Help Falling in Love," plays throughout the entire commercial. The song, alone, is enough to make you start sobbing, but when it's mixed with the lovey-dovey scenes of the commercial it intensifies the waterworks. I'm not one to cry over mushy commercials like these, but I have to admit that even I shed a tear of two by the end. Before I continue, let me remind you that this is a gum commercial, even though it seems like a romantic film.
What starts out as a seemingly cliche commercial about sharing gum, turns into an entire love story that can make the manliest of men cry. The “Story of Sarah & Juan,” as the commercial calls it, is not the usual young romance that we're all used to seeing on campus. Sarah and Juan's story is about their blooming love that all started thanks to some dropped books and a "thank you" offered in the form of gum. Every time the couple is shown making memories together, there is an offering of gum. Sarah and Juan's relationship isn't even the best part. The scene that takes the cake is the final scene where Sarah walks into a room where mini masterpieces of the couple's life together are drawn on all of the gum wrappers that have been exchanged over the years. These wrappers are framed and hung up in order of when the events took place, the final wrapper being a proposal to marriage. If that isn't #relationshipgoals I'm not sure what is.
The way Extra presents their product in this commercial is flawless. We are so caught up in the story that the gum exchange isn't even that big of deal, but we are still recognizing that it is happening. Who ever came up with this gem of an advertisement is on some next level, because after we’re done wiping the tears away with our kleenex tissues, all we can say is "wow". Great job, Extra, for creating a commercial that I actually enjoy watching in between my episodes of "Master Chef." I don't know how I would make it through if it weren't for you.
