The Importance Of Empathy

The Importance Of Empathy

How just meeting new people can make all the difference in your life
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Merriam Webster Dictionary describes “empathy” as, “The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.”

During such a time with increasing social, political, and societal divide, a better comprehension of empathy would do wonders to lessen this divide.

Attaining a better sense of empathy allows for one to build upon their perspective and have a better understanding of the people around them. While it may sound too cliche or rudimentary, the best way to build a strong sense of empathy is to explore new things and new people.

In high school I was involved with football, the TV show, the art department, the drama department, the spirit club, etc.. In the fall I attended community college, and now I attend the University of Southern California. I have been able to surround myself with people of different passions, socio-economic backgrounds, and perspectives. All of which makes up a lot of who I am today.

Then while I may have my own preconceived opinions and views, I have fostered some ability to understand the point of views and thought processes of the people around me. Whether it be an privileged high school athlete, or a low-income community college art student, I have been able to interact with people across the spectrum of perspectives.

Surrounding myself with such a variety of people shapes who I am and builds me a stronger sense of self. Then while all these people I have interacted may not be my best friends, nor may I even get along with them all, I at least know where they are coming from and look at them with more than one lens of thought.

From the high school students trying to do something new and build their resume, to the successful college student who just wants to meet some more people outside of their hometown, I cannot stress enough how much getting outside of one’s comfort zone and getting to know people you may have never even spoken to before.

Just by surrounding oneself with a variety of passionate and well-intentioned people, a strong sense of empathy can be fostered. With racial and socio-economic tensions flaring consistently, society would greatly benefit if people just grew better understandings of one another. Once everyone beings to appreciate and value all the different perspectives and point of views that make up this world, a lot could change for the better.

Cover Image Credit: Alexis Brown

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Customer Service Expert, Gary Brewster of Oneida Provides Tips for Displaying Appreciation to Your Customers

By taking a more direct and proactive approach to managing your customers, you can open up a new avenue of success for your business.

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Customer relationships are a core part of your business success. Many businesses that outperform their competitors are just more responsive in this area. By taking a more direct and proactive approach to managing your customers, you can open up a new avenue of success for your business. How can you display genuine appreciation to them? Here are tips and practices from customer service expert and accomplished entrepreneur, Gary Brewster in Oneida, Tennessee that you can adopt.

Event Sponsorship

There are many small signs of appreciation you can show to customers, but hosting an event provides significant evidence to customers that your business genuinely acknowledges and cares for their support. With these events, you can treat customers as guests - which can be a great way to elevate your relationship with them. After these events, you can follow-up with your customers, build upon that relationship, and gain additional insights into their expectations.

Customized Products and Services

Customers will be pleasantly surprised to see products specifically catered to their preferences. This shows that you do respond to their feedback and are appreciative of the information they provide. Also, you are reinforcing the fact that your business firmly puts a priority on their needs and is committed to elevating their experience. You can personalize your products through a couple of means, including offering them in certain colors, modifications, labels, and more.

Use Handwritten Notes

A handwritten note is one of the best ways to convey authenticity in your messages. When you use this medium for sending messages of appreciation to your customers, it generates a more positive response. In a world saturated with emails, social media messages, and mobile text, a handwritten letter can stand out. You can work with your team in organizing a schedule where customers are sent handwritten notes. These can especially work great for the holiday season as customers are more receptive to goodwill messages during this time.

Develop a Loyalty Program

While your business benefits form loyalty programs, they also make the customer feel more appreciated. For your most consistent customers, you are sending the message to them that their loyalty has not gone unnoticed and that you are truly grateful. When repeat business is rewarded, the long-term benefits will be valuable. Instead of merely creating a loyalty program from scratch, consider doing research and recognize specific purchasing patterns within your customer base. You can then highlight certain products they favor and make that the focal point of your loyalty program.

When it comes to maintaining a high standard of customer service, communication and goodwill are valuable. Showing appreciation to your customers is more than simply communicating with them, but also conveying a general sense of commitment to their needs. Your business stands to gain immensely by developing this unique approach to customer service. Consider adding more of these elements as you build your customer service strategy with your team.


About Gary Brewster:

Gary Brewster in Oneida, Tennessee is an entrepreneur and commercial roofing expert. Driven by building excellent relationships, he takes pride in providing the best customer service possible. As a business owner, his goals include delivering exceptional service, solving complex problems, and giving back to the community. Outside of the office, Gary enjoys spending time on his family farm with his wife, children, and grandchildren.


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He’s Not My President, And I’m Sorry That He’s Yours

I refuse to acknowledge him as "my" president, he doesn't deserve it.

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It's been about two years since Donald Trump has officially taken office and became your president. I say "your" because he is not my president and I refuse to acknowledge him as such. I refuse to associate this man with one of the most powerful titles because he does not uphold the standards of what it means to be president. Donald Trump is a failed businessman, WrestleMania participant, and T.V. personality, but he is no president.

In the past, we've elected leaders whose ideas and vision for this nation didn't align with mine, but Donald Trump is another kind of malevolence that I refuse to believe runs the United States of America. Go ahead, call me all the names in the book; snowflake, libtard, or whatever your petty, little heart desires—your president still incompetent and runs his platform based off of false hope, an abundance of lies, and a xenophobic agenda.

This man single-handedly fooled an entire group of people that the United States was going to build a wall at the southern-most border (as if there isn't already a wall there) to keep out "criminals" (undocumented immigrants fleeing their country in order to survive) and said Mexico was going to pay for it (which they never did and never will.) This entire plan was flawed from the beginning; it was founded upon hate and pure ignorance. I hate to break it to you, but this country was founded upon immigrants and that's never going to change.

Your president even had a temper tantrum and shut down the government for 35 days, he doesn't care about the citizens of this nation, and to be quite frank, he never did in the first place. He never will unless it benefits him in some way. We're talking about the same man who addresses woman like their objects, views minorities like criminals, opposition for the LGBTQ community, makes a mockery of disabled people, honestly, the list can go on and on. What makes you genuinely believe he cares about you?

President's Day was initially created to celebrate George Washington's Birthday but eventually was adapted to commemorate the presidency as a whole somewhere along the line. So this President's Day, as we reflect upon your President's legacy for what he's created thus far, I'm sorry. I'm not sorry he'll be remembered as one of the worst presidents to go down in history and I can't wait until this nightmare is over.

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