Why Ellena Whitfield Became YouTube's 'EllenaWhat'
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Why Ellena Whitfield Became YouTube's 'EllenaWhat'

A conversation with Ellena Whitfield on the future of YouTube, journalism, and social media.

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Why Ellena Whitfield Became YouTube's 'EllenaWhat'
Lauren Hernandez

Ellena Whitfield, popularly known as "EllenaWhat" has taken advantage of the social media revolution with the success of her YouTube channel, which has a following of 65,000 subscribers.

YouTube has become the gateway to success for many young internet influencers as the site became second-most popular in the world as of August 2018.

Whitfield has applied her success online to her schooling at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. With an aspiration to become a Rolling Stone or Alternative Press journalist, Whitfield creates weekly music reviews to her channel.

"I think YouTube is relevant because of the culture our generation expresses. We grew up with the boom of social media and it's our modern-day entertainment on a more personal level. Our parents experienced the same thing through the boom of television. This is why we've started to idolize influencers like they are movie stars," Whitfield said.

HONEST REACTION TO "A BRIEF INQUIRY INTO ONLINE RELATIONSHIPS"YouTube

Whitfield has met many other young and successful influencers during her time at ASU and the making of her channel. Her cousin, Kendall Rae, a YouTuber with 1 million subscribers inspired her to create her channel.

Whitfield expressed that she would love to become a full-time YouTuber, but there is always the fear that the platform will crash.

"One of the biggest YouTube influencers, Jeffree Star, was making money off of Myspace and then all of a sudden the platform, which seemed revolutionary at the time, crashed and he was forced to live on his friend's couches for a while," Whitfield said.

Even with the fear of YouTube ending, Whitfield said her YouTube channel has given her a platform and the experience she needs to succeed as a journalist. Whitfield said that YouTube not only helped her gain a social relevance, but it gave her experience on how to make relevant and timely content.

Ellena Whitfield Showing Me How She Films Her VideosLauren Hernandez

Human communication professor, Steven Corman emphasizes Whitfield's point on the importance of present-day journalists adopting the social revolution.

"Mainstream media and social media are part of a shared ecosystem. Mainstream media uses social media as a source of information, and social media plays an important role in distributing stories from mainstream media. Journalists need to embrace both if they want to be successful in creating stories and reaching larger audiences with those stories," Corman said.

The most unique aspect of journalism is that it is forever expanding. There are many new platforms and ways of sharing news such as YouTube that allows journalists to spread news faster than ever.

TWENTY ONE PILOTS - "JUMPSUIT" & "NICO AND THE NINERS" REACTIONYouTube

Lexi Varrato, the social media director of ASU's AWSM club strives to evolve with journalism, especially when it comes to the club she helps run as it is one of the most important aspects of journalism to stay relevant.

"Having a social platform as a journalist is crucial because it helps you build your brand and create a presence in an era that is so technologically focused. Not only will you create your image, but it allows you to make connections that will help you further your career," Varrato said.

The rise of young influencers is very inspiring to Whitfield as she says it is realistic to make a career as an influencer. She said that YouTube can lead creators to many different careers such as creating a fashion line or becoming a journalist as she aspires.

Whitfield plans to keep her channel as long as YouTube exists because she loves every aspect of documenting her life and sharing it with her audience. Whitfield expressed that she cannot wait to see where YouTube is in a couple years and believes many college students should give YouTube a try.

"People that have millions of subscribers all started with zero. If you don't start now you're never going to know what could happen," Whitfield said.

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